Ioaku

Ioaku "Different is Beautiful"
www.ioaku.com Sophisticated elegance expressed with an unique style in a look that echoes both the past and the future.

Ioaku by F***y Ek, develops and creates fashion and accessories for people who want to have a complete self-esteem, assertiveness
and a supernatural fashionable charisma. Very modern shapes creates a strong individual look that is recognizable as sexy, powerful and desirable. Trend’s effects Ioaku, and the collections but mostly the past and future mix are combined with new ideas and exprimental designs.

Classic chains and tennis bracelets is always a good combo 🤍
08/09/2026

Classic chains and tennis bracelets is always a good combo 🤍

Swipe > The words behind the Advent calendar 2026 from our CEO & designer F***y Ek ✨ Are you as excited as we are to see...
07/09/2026

Swipe > The words behind the Advent calendar 2026 from our CEO & designer F***y Ek ✨ Are you as excited as we are to see whats inside? 👀

This season, we’re not necessarily changing what we wear — we’re changing how we wear it.Pearls feel less traditional wh...
04/09/2026

This season, we’re not necessarily changing what we wear — we’re changing how we wear it.

Pearls feel less traditional when they’re mixed with unexpected pieces. The Allure design turns a ring and bracelet into one statement. And jewelry stacking means the pieces already in your jewelry box suddenly have endless combinations.

01 — Pearl mixes
Classic, but styled differently.

02 — Ring + bracelet
The Allure design connects the hand and wrist in one piece.

03 — Jewelry stacking
More layers. More texture. More personality.

And our favorite thing about all three?

There are no strict rules.

Save this for your autumn jewelry inspiration — and tell us: which trend are you wearing first? 01, 02 or 03?



01. THE ALLURE DESIGN ✨

Part ring. Part bracelet. One continuous piece of jewelry.

The hand chain is becoming one of our favorite ways to make jewelry the actual focus of an outfit — connecting the wrist and hand in a way that feels both delicate and unexpected.

Wear it alone when you want it to stand out, or layer it with rings and bracelets when you want more.

A ring and bracelet, reimagined.

02. PEARL MIXES 🤍

Pearls are having another moment — but this time, we’re leaving the perfectly matched pearl set behind.

This fall, we’re mixing them with gold, crystals, florals, chains and unexpected shapes.

A pearl necklace with a delicate gold chain.
Pearl earrings with stacked rings.
Classic pearls next to something completely modern.

The contrast is what makes it feel new.

Classic pearls. New rules.

03. JEWELRY STACKING ✨

One necklace? Add another.

One bracelet? Stack it.

This fall, we’re layering different lengths, shapes and textures instead of trying to make everything perfectly match.

The trick is contrast: something delicate next to something bold, pearls with metal, different necklace lengths, or several bracelets worn together.

There isn’t one perfect formula.

The best stack is the one that looks like you.

The stack of your dreams 👀😍🍂
03/09/2026

The stack of your dreams 👀😍🍂

02/09/2026

...And every year since, there’s been more to uncover. Something new is waiting for 2026… 👀✨

Sign up for pre access - www.ioaku.com 🎁

Autumn layers 💍🤎
31/08/2026

Autumn layers 💍🤎

Who said florals were just for summer? 🤎Espresso, emerald, soft pink and champagne. Meet your next obsession, styled wit...
28/08/2026

Who said florals were just for summer? 🤎

Espresso, emerald, soft pink and champagne. Meet your next obsession, styled with suede, cosy knits and autumn layers.

La Fleur Garden launches Sunday, August 30. ✨

Swipe for a first look. Which colour will you be wearing?



Your autumn has a colour. Which one is yours?

The autumn wardrobe starts with the details. ✨

Espresso isn’t just my coffee order. 🤎

A reason to talk with your hands. 🍃

Something new blooms this Sunday. La Fleur Garden · August 30. 👏

26/08/2026

It’s almost time to reveal what we’ve been keeping under wraps. What do you think is coming? ✨

24/08/2026

It’s all in the details ✨ Statement jewelry that makes even the simplest look feel effortlessly chic.

20/08/2026

Meet the new IOAKU Advent Calendar ✨

The new IOAKU Advent Calendar is coming soon, filled with four exclusive jewelry surprises. Limited quantities available.

Sign up for early access through the link in bio. 📌

Adress

Sturegallerian/Grev Turegatan 9A
Stockholm
11446

Öppettider

Tisdag 10:00 - 19:00
Onsdag 10:00 - 19:00
Torsdag 10:00 - 19:00
Fredag 10:00 - 19:00
Lördag 10:00 - 17:00
Söndag 12:00 - 17:00

Telefon

+46841088508

Aviseringar

Var den första att veta och låt oss skicka ett mail när Ioaku postar nyheter och kampanjer. Din e-postadress kommer inte att användas för något annat ändamål, och du kan när som helst avbryta prenumerationen.

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