SÖNER Watches - Defy The Norm

SÖNER Watches - Defy The Norm We don't believe in the ordinary, and since you're here, neither do you! Square watches from SÖNER You will always feel recognized and cared for at SÖNER.

Our vision statement
The SÖNER watch brand was founded with a crystal-clear vision. To provide our customers with quality and stylish timepieces that are blending modern features and material with classic design elements from the Art Deco era. SÖNER takes pride in being a highly customer-focused brand with genuine care for our customers, therefore being one of the most customer-focused and personal watch brands in the world is an obvious part of our vision.

04/06/2026

Did you know that every rectangular watch owes something to Cartier? From pioneering the wristwatch to defining the rectangular watch design, Cartier’s influence can still be seen in countless watches today. In this short video, I explore how one brand shaped an entire category of watchmaking.

16/05/2026

Not every watch belongs at a cocktail party.
A rectangular dress watch does. 🍷

Quiet confidence always speaks louder than hype.

14/05/2026

Most watches are bought to impress other people.

I never understood that.

A watch should mean something to the person wearing it.
It should reflect your taste, your personality, your story, not just your status.

That’s why I design watches for people who want a real connection with what’s on their wrist.

Because feeling like yourself will always matter more than trying to flex for others.

tankwatch mensstyle watchaddict watchlover

07/05/2026

Why I Built a Watch Brand Nobody Asked For.

The story behind why I started Söner Watches — the only watch brand in the world exclusively dedicated to rectangular analog watches.

This video is about building something different in a world that rewards sameness, staying committed when nobody understands the vision, and why I believe rectangular watches deserve a place in modern watch culture again.

If you love dress watches, tank watches, independent watch brands, or unique watch design, this channel is for you.

Subscribe for more videos about watches, design, entrepreneurship, and the journey behind Söner Watches.

01/05/2026

Here’s a more personal, founder-driven version:

I just released new versions of my Nostalgia Collection. A beautiful, rectangular watch for those of us who never felt at home wearing round watches.

I’ve refined the details, improved the feel, and stayed true to the original idea: something different, something with presence.

If you’ve been following the journey, this one is for you. And if you’re new here, welcome.

26/04/2026

What really defines Burberry?!

22/04/2026

Most watches are designed to blend in…

18/04/2026

What do you think about the new Nostalgia Agustus?
Swiss movement with 11-yrs battery and 10-year warranty. 🤛

08/04/2026

Worlds only Rectangular watch brand 🔥

07/04/2026

Rectangular by choice, timeless by design…

Adress

Hantverksv. 15
Askim

Telefon

+4631250707

Webbplats

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