Kells Wool

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Kells Wool We're experienced, we're reliable, we're independent and we do good, solid business that's focused on your needs.

WHY CHOOSE KELLS WOOL? We kept the Napier auction alive — and we’re proud to stand behind it.Kells Wool is an independen...
20/10/2026

WHY CHOOSE KELLS WOOL?
We kept the Napier auction alive — and we’re proud to stand behind it.
Kells Wool is an independent North Island wool broker, committed to keeping local wool trading strong and delivering real value for our growers.
Independent by choice — no marketing schemes, just an open cry auction and competitive bidding.
Proudly North Island — keeping wool trading local and supporting our regional wool industry.
The Napier advantage — supporting a local auction that keeps wool, competition and opportunity in our region.

We believe North Island growers deserve choice, competition and a strong local wool industry. That's why we continue to back the Napier auction and the communities that support it.

🐑 KELLS WOOL — LOCAL. RELIABLE. INDEPENDENT.
Sell loyal. Sell local. Sell with Kells.

Napier Wool Auction – Market ReportAuction Commentary With the sale brought forward a day due to Hawke’s Bay anniversary...
19/10/2026

Napier Wool Auction – Market Report

Auction Commentary
With the sale brought forward a day due to Hawke’s Bay anniversary, bidding was fast and animated, with the trade in the room ready to get the job done.
The Napier wool auction saw the clean average ease by only 2 cents/kg compared with our previous sale, with lower yields prominent throughout the catalogue influencing greasy returns.
Well-coloured, well-presented long hogget wool attracted good competition and continued to sell well, highlighting the ongoing demand for quality lines.

MARKET EXPORTS
A positive step for the wool industry!
The New Zealand–India Free Trade Agreement takes effect today, removing the 2.75% import tariff on New Zealand wool
entering India. Access to an important export market creates opportunities for greater demand and future growth in the
wool trade.

Why choose Kells Wool?A TEAM THAT UNDERSTANDS THE MARKET. 🐑The wool market is constantly moving — and having the right p...
04/10/2026

Why choose Kells Wool?
A TEAM THAT UNDERSTANDS THE MARKET. 🐑

The wool market is constantly moving — and having the right people in your corner matters.

At Kells Wool our team brings local knowledge, industry experience and a clear understanding of what’s happening in the market.

From the woolshed to the auction room, we’re here to give you straight-up market insight, practical advice and the support to get the best possible result for your wool.

Local. Reliable. Independent.

We know wool.
We understand the market.
And we’re here for our growers.

Sell loyal. Sell local. Sell with Kells.

Market ReportIt wasn’t all doom and gloom at today Napier Independent Auction, with well-presented long hogget wool cont...
29/09/2026

Market Report
It wasn’t all doom and gloom at today Napier Independent Auction, with well-presented long hogget wool continuing to attract good attention from the trade.
Today’s market reflects levels last seen in May this year, highlighting the softer tone currently being experienced across the wool market.

Export Market
Orders have eased, with manufacturers treading carefully as they navigate the current economic conditions. China has also put the brakes on, adding further pressure to the market.
Despite the challenges, quality and well-presented wool continue to stand out and attract buyer interest. Preparation is KEY ALWAYS.

LOCAL REPS. NORTH ISLAND COVERAGE. WHEN IT MATTERS. 🐑Our wool reps are out on the road, supporting growers across the No...
21/09/2026

LOCAL REPS. NORTH ISLAND COVERAGE. WHEN IT MATTERS. 🐑
Our wool reps are out on the road, supporting growers across the North Island — with local knowledge, Shed preparation, market insight and practical help when you need it.

Our Reps

📍 Kim Alquist — 022 0435834
King Country / Waikato
📍 Jess Williams — 021 340 099
Manawatū / Rangitīkei
📍 Maureen Chaffey — 021 486 717
Hawke’s Bay / Tararua

we show up when it matters.
Local. Reliable. Independent.
Sell loyal. Sell local. Sell with Kells.

🐑 Want to stay up-to-date with the current wool market?Register your email at: https://www.kellswool.co.nz/ Comment ' ma...
16/09/2026

🐑 Want to stay up-to-date with the current wool market?

Register your email at: https://www.kellswool.co.nz/
Comment ' market update' and we will add you to the mailing list.

📈 What’s happening in the market
💰 Price movements
🐑 Buyer demand & competition
📍 Updates from our independent Napier wool auction

Local. Reliable. Independent.
Follow Kells Wool and stay in the loop.

🐑 Want to stay up-to-date with the current wool market?Register your email at: https://www.kellswool.co.nz/ Comment ' ma...
16/09/2026

🐑 Want to stay up-to-date with the current wool market?

Register your email at:
https://www.kellswool.co.nz/
Comment ' market update' and we will add you to the mailing list.

📈 What’s happening in the market
💰 Price movements
🐑 Buyer demand & competition
📍 Updates from our independent Napier wool auction

Local. Reliable. Independent.
Follow Kells Wool and stay in the loop.

INDEPENDENT WOOL AUCTION NAPIER AUCTION COMMENTRY With another cold snap in the mix, the market warmed up — and so did t...
19/08/2026

INDEPENDENT WOOL AUCTION NAPIER
AUCTION COMMENTRY
With another cold snap in the mix, the market warmed up — and so did the bidding!
The majority of the Kells catalogue consisted of second-shear ewes and hoggets, with a lower-yielding offering overall. Despite this, it was great to see a solid lift in the average greasy price, bringing values back to April levels.
A positive day in the auction room, with stronger bidding and improved returns across the board

MARKET EXPORTS
BUYER ACTIVITY: Steady competition. Full clearance. Export demand was evident in the sale, with buyers back in the market and competing strongly across the offering. A lower supply over the past few weeks has kept the pressure on exporters, although a reset was needed after June levels rose too quickly for exporters to sustain it seems the market has adjusted with a gradual
increase.

Address

43 Severn Street
Pandora

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7pm - 5pm
Friday 7am - 5pm

Telephone

068356174

Website

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