Saturday

Name: Saturday
Address: Auckland, NZ
Telephone: +6493664742

We're a design and brand agency that challenges clients to express who they are and change how people feel about them.

Through the language of feeling, creative problem solving, and inspiring design we go beyond the purely visual to create identity, authenticity and meaning. At Saturday we strive to bring authenticity and feeling good into the Monday to Friday agendas of our clients’ businesses, their employees, customers, and investors. It’s brand thinking that creates belonging everyone can share.

11/01/2023

Summer may be taking its sweet time but we hope you enjoyed a relaxing break anyway. The team at Saturday are ready to kick into the new year and look forward to working with you in 2023!

20/12/2022

Heading to the beach over the holidays? Check out our tides poster to see what’s in and what’s out.

Get in touch if you would like a printed copy, or download the PDF here: https://bit.ly/3hL5Ve6

15/12/2022

It’s a wrap! As 2022 draws to an end we are reflecting and celebrating all of the great work from the year #2022

07/12/2022

As the world fully opens up, Tourism Holdings Limited once again reconnects you to remarkable and unforgettable experiences. We evolved last year’s annual report theme to reflect this greater optimism – restarting those ‘Unforgettable Journeys’.

Quietly confident and optimistic, the brand is presented in a clean and open manner to shareholders. Presented in a landscape format, each spread is carefully designed to work as a single panoramic spread, or as separate landscape pages for easy on-screen viewing. We use beautiful and expansive panoramic imagery and an elegant journey-line that moves throughout the document, linking the narrative to the brand.

04/12/2022

Aotearoa has set into law net zero greenhouse gas emissions by 2050.

Toyota, the largest automotive company in NZ, has a big part to play in making this promise achievable. We partnered with them to tell their authentic story of the roadmap to 2050 net zero carbon - being honest that there is still work to be done but where they are headed is going to push the boundaries.

Toyota’s 2022 sustainability report sets the intention to embark on this journey and is a substantiating document for Toyota New Zealand and its ‘Let’s Go Places’ campaign.

01/12/2022

We are winners of the Colour Maestro Award at the Resene Total Colour Awards, for our collaboration with Burning Red Design for our MC Commercial Interior Office! 🏆

MC is Aotearoa’s largest litigation firm, by far. Their new office plays a major role in the quest for the most talented young litigators. The office was the first expression of our rebrand, bringing to vivid life the proposition of Credible Audacity, with a focus on the 12-colour palette we determined. Resene celebrate and encourage creative use of colour, and the brief for the MC office space was to celebrate contemporary Aotearoa. A walk through the office is a journey across the spectrum of this radical positioning, from serious to spirited.

Check out our MC spatial video here: www.saturday.nz/work/mc

26/10/2022

We’re very pleased to be AGDA finalists for our MC workspace!

MC is Aotearoa’s largest litigation firm, by far. Their new office plays a major role in the quest for the most talented young litigators. The office was the first expression of our rebrand, bringing to vivid life the proposition of Credible Audacity. A walk through the office is a journey across the spectrum of this radical positioning, from serious to spirited.

Check out our AGDA finalist here: https://bit.ly/3W3PB7F

And our MC spatial video here: www.saturday.nz/work/mc

12/10/2022

Meet Qontro, the ERP platform that supports your whole business. In a total brand reset, we transformed every part of this identity from name to look and tone of voice. An excellent platform with proven performance, now Qontro’s identity reflects the high quality of its product.

Check out how we elevated this brand to look and sound the part: saturday.nz/work/qontro

01/09/2022

At Downer NZ, people are at the heart of their business. We helped Downer bring to life a recruitment campaign with a strong focus on diversity and inclusion by celebrating difference. We wanted to focus on their people and culture and managed to authentically showcase this through having Downer employees as the hero talent for the campaign. ‘We’re your kind of people’ is live in market now and we think it looks pretty great!

15/08/2022

We’re stoked to be Best Awards finalists for our MC brand identity in the Colour Award category!

MC is Aotearoa’s biggest litigation firm, by far, but stuffy corporate it is not. We created an identity that flexes from credible to audacious, giving the brand the ability to suit any conversation with any audience. One of the defining factors of MC’s visual identity is the 12-colour palette of two halves, which work in combination to express the brand’s expansive tone of voice.

Check out our Best Awards finalist via bestawards.co.nz

And our MC spatial video here: www.saturday.nz/work/mc

06/05/2022

Air New Zealand recently embarked on what was described as the largest corporate capital raise ever seen in NZ!

They needed to prepare for the borders reopening, for people travelling again – Kiwis coming home, international visitors flying to NZ, Kiwis reconnecting with the world.

Thanks Air New Zealand for being a wonderful partner to work with. Here’s to refuelling our future!

https://www.saturday.nz/work/air-new-zealand

29/04/2022

Jason Craig, our new Digital Lead, is the perfect new addition to Saturday’s leadership team, alongside Anna Kean Pritchard as Group Business Director, Chris Gough Palmer as Creative Director and Managing Director, Guy Whateley.

Jason is fresh from leading digital production at 2degrees, and his experience in digital strategy couples with a deep understanding of CX, UX, UI, content, and digital marketing. It’s a great fit with Saturday’s brand design strengths.

Say hi 👋 [email protected]

Address

Auckland

Telephone

+6493664742

Website

http://www.saturday.nz/

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