Vision - "Trusted leader with the symbol of quality"
Mission - Continuously enhance the value of stakeholders by being the foremost in the minds of the people looking for exquisite quality. For decades, Sri Lanka is recognized as the key source of world-class, superior quality precious and semi-precious stones in the international gem and jewellery industry. Being the cradle of these "treasures",
the country’s gem and jewellery trade has been widely acclaimed even in the early recorded historical accounts. Today, the industry has become a part of the local culture and tradition becoming the main source of livelihood to many. As the industry progressed, Sri Lanka has become the venue for international exhibits and trade shows, an opportunity that mirrors the aptitude of the local jewellery designers and manufacturers, and while several jewellery houses have been put up throughout the years, Swarnamahal Jewellers has remained the leading manufacturer and retailer of gold jewellery in the country. Swarnamahal Jewellers is one of the most recognized companies in Sri Lanka operated by BEN Holdings Limited. The brand has become a household name for quality and trust among Sri Lankans , its jewellery line is synonymous with beauty and sophistication. With decades of experience in the trade, Swarnamahal continues to lead the jewellery industry commanding majority of the market share. The company takes pride in its workshop that is fully equipped with state-of-the-art machinery, internationally trained designers, and its experienced team of goldsmiths, qualified in the manufacture of traditional and western handcrafted jewellery. Today, Swarnamahal operates 13 outlets throughout the country. AURA, which Swarnamahal introduced in 2000, carries a large collection of ultra-modern designs of white gold jewellery, in contrast to the "all in yellow gold" designs of Swarnamahal. The brand Aura is committed to bringing inspirational and never-before-seen pieces and to create a jewellery line that is both urban and stylish. Within a couple of years of its launch, AURA has successfully established itself as a novel jewellery brand earning its special niche in the market, appealing to those with finer tastes. Today, the name AURA has achieved iconic status and its products have continued to embody elegance and style and have wooed the hearts of its growing clientele. Swarnamahal Jewellers Ltd. No. 36, Galle Road, Colombo 04, Sri Lanka
[T] +94 11 753 4444
[F] +94 11 259 0164
[E] [email protected]
[W] www.swarnamahal.lk
