IWC Schaffhausen Boutique - Seoul Avenuel

IWC Schaffhausen Boutique - Seoul Avenuel Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from IWC Schaffhausen Boutique - Seoul Avenuel, Jewellery & watches shop, 73 Namdaemun-ro Jung-gu, Lotte Avenuel main branch 2nd Floor, Seoul.

10/07/2026

IWC watchmaker assembles Gérald Genta-inspired Ingenieur Automatic 35 IW324903 in 18ct 5N gold.

Every wheel, bridge and ruby finds its proper place.
Watch as IWC watchmaker Thomas Zimmermann assembles the Ingenieur Automatic 35 Ref. IW324903. With meticulous attention to detail, he lubricates the bearings and fits the balance wheel and rotor to the movement.

Turning over the automatic caliber 47110 with its 42-hour power reserve, he places the gold-colored “Grid” dial and solid gold hands, filled with Super-LumiNova®. Next, he carefully tightens the five functional bezel screws, bringing to life the distinctive design language inspired by Gérald Genta.

As the final steps, he inserts the crown, secures the sapphire case back, and assembles the polished and satin-finished 18ct 5N gold bracelet, link by link.

Ref. IW324903


07/07/2026

First Look: the Ingenieur 'Pool'

Summer is ready when IWC's 'Pool' edition meets the clean architecture of the Ingenieur. Unboxing the Ingenieur Automatic 35 IW324902, with its refreshing light shade of green, perfectly combined with the signature stainless steel integrated bracelet and distinctive "grid" dial.

Ref. IW324902


07/07/2026

Up close with the newest addition to the IWC Ingenieur collection, the Ingenieur Automatic 35 with an aquatic light green dial.

Named Pool, the new color captures the vibrant and refreshing radiance of summer. Rhodium-plated hands and applied indices filled with Super-LumiNova® provide elegant contrast and ensure easy legibility as day turns to night.

The distinctive bezel, a defining design code of the Ingenieur, is secured to the case ring by five functional screws, while the ergonomic integrated bracelet ensures high wearing comfort.

Ref. IW324902

Discover the new release: http://ms.spr.ly/6183vaRFP


First look at the Ingenieur Automatic 35 with a fresh new dial color: Pool. The light green shade brings new energy to t...
06/07/2026

First look at the Ingenieur Automatic 35 with a fresh new dial color: Pool.

The light green shade brings new energy to the Ingenieur, while the signature grid pattern of the watch face adds visual depth. The ergonomic 35mm timepiece with integrated bracelet is powered by the IWC-manufactured 47110 calibre.

Ref. IW324902

Discover the new release: http://ms.spr.ly/6183vQyk1


01/07/2026

Piecing together a timeless story.

Poetic contrast in gold and blue. Launched at Watches and Wonders Geneva 2026, the Pilot’s Watch Mark XX Le Petit Prince (Ref. IW328301) celebrates Antoine de Saint-Exupéry’s beloved literary work.

Join IWC watchmaker Sabrina Herzog as she assembles its IWC-manufactured 32112 caliber and 18-carat 5N gold case, complete with a Little Prince case back.

Ref. IW328301


The Pilot's Watch collection, a testament to design meeting unparalleled engineering.The Pilot’s Watch Mark XX (Ref. IW3...
01/07/2026

The Pilot's Watch collection, a testament to design meeting unparalleled engineering.

The Pilot’s Watch Mark XX (Ref. IW328204) features a cockpit-inspired blue dial, ergonomic 40mm case, and a 120-hour power reserve from its IWC-manufactured 32111 calibre. The Big Pilot's Watch 43 (Ref. IW329303) combines design with advanced movement technology, powered by the IWC-manufactured 82100 calibre for functional excellence. With its accuracy and signature style, the Pilot’s Watch Chronograph 41 (Ref. IW388102) stands out with its robust stainless steel case and classic blue dial.

Discover the Pilot's Watch collection: http://ms.spr.ly/6187vtHbZ


30/06/2026

A new chapter, Le Petit Prince arrives in the Portofino collection.

Join IWC watchmaker Jessica Schwarz as she assembles the Portofino Automatic Day & Night 34 Le Petit Prince. From its deep blue dial to the poetic day-and-night display featuring the Little Prince standing on the moon, every detail is crafted to inspire reflection and connection. Uncover the craftsmanship behind Ref. IW459806.


26/06/2026

Journey through day and night with the Portofino Day & Night 34 Le Petit Prince.

Ref. IW459806

Discover more: http://ms.spr.ly/6181vUjNB


25/06/2026

A timeless story, assembled by hand.

Inspired by one of the world's most beloved stories, assembled in Schaffhausen.

IWC watchmaker Sabrina Herzog takes you behind the scenes of the Pilot's Watch Chronograph 41 Le Petit Prince Ref. IW388120 and reveals the expertise required to transform hundreds of components into a finished timepiece.

A closer look at watchmaking in its purest form.

Ref. IW388120


24/06/2026

A deep blue sunray dial, and gold-plated hands and appliques - all signature elements of IWC's Le Petit Prince collection.

Ref. IW459806
Portofino Automatic Day & Night 34

Discover more: http://ms.spr.ly/6182voFRY


Address

73 Namdaemun-ro Jung-gu, Lotte Avenuel Main Branch 2nd Floor
Seoul
04533

Opening Hours

Monday 10:30 - 20:00
Tuesday 10:30 - 20:00
Wednesday 10:30 - 20:00
Thursday 10:30 - 20:00
Friday 10:30 - 20:30
Saturday 10:30 - 20:30
Sunday 10:30 - 20:30

Telephone

+82237895555

Website

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