27/07/2026
Where does the name MINRL come from?
It all started with a single word: mineral.
Inspired by nature and shaped by our roots in Colombia, Italy and the UK, we transformed mineral into MINRL. In our latest blog post, we share the story behind our name, our logo - designed by Veronica Haglund Torres of Design by Vero - and the thinking that shaped our brand.
Read the full story and watch the animation on our blog. ✨
https://minrl.com/blogs/memory-and-identity/where-does-minrl-come-from
Discover the story behind MINRL, a name born from minerals, shaped by three cultures, and designed to carry the essence of jewellery, matter, and identity.