PISA 1940

Name: PISA 1940
Address: Via Pietro Verri 7, Milan, 20121, IT
Telephone: +3902762081
Price range: ££££

Casa
Italia
Milan
PISA 1940

The Leading retailer for watch lovers. More than Watches. A unique Space, where one can live an exclusive experience.

Founded in the early twentieth century from the passion for the Watchmaking Art, Pisa Orologeria went from being a small workshop to becoming a modern family-owned business. It has been awarded among the best retailers in Europe in the industry for tradition, competence and range of products offered. Based in Milan, inside the “Quadrilatero della Moda”, the historical shop in Via Verri has been gi

ven a complete makeover in January 2016. The new Flagship Store spreads over 1.000 square meters and offers a selection of over 40 prestigious brands that represent the elite in the Watchmaking Art, the best brands worldwide and the latest novelties. It also hosts two modern laboratories capable of offering swift service and assistance according to the highest quality standards. In addition to the Flagship store, since 2008 the Pisa Family manages the first European Rolex mono-brand store based on four floors in Via Montenapoleone, the first and only Italian Patek Philippe boutique and the only Hublot Boutique in Milan. Our stores:
Flagship Store - Via Pietro Verri 7 – Milan
Boutique Hublot - Via Pietro Verri 7 – Milan
Boutique A. Lange & Söhne - Via Pietro Verri 7 – Milan
Boutique Rolex - Via Montenapoleone 24 - Milan
Boutique Patek Philippe - Via Pietro Verri 9 – Milan
Boutique Vacheron Constantin - Via Pietro Verri 9 – Milan

10/09/2026

The Luminor Marina PAM03325, forged from Grade 5 titanium, balances lightness, strength, and durability.
A merger of Panerai’s engineering expertise and the pursuit of performance, it proves that cutting-edge materials and timeless design go hand in hand.
Discover Panerai collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

09/09/2026

The ROLEX Deepsea epitomizes the exacting technical standards that are constantly updated when designing our Professional watches dedicated to diving.
Discover the collection at Rolex Boutique, via Montenapoleone 24 Milano, and on our website

09/09/2026

The watch of the deep.
The ROLEX Deepsea is waterproof to 3,900m/12,800ft and features a D-blue dial with large Chromalight hour markers and hands, ensuring excellent legibility in the darkest depths.
Equipped with a helium escape valve and the exclusive Ringlock system, the Rolex Deepsea illustrates the brand’s expertise in waterproofness.
Discover the collection at Rolex Boutique, via Montenapoleone 24 Milano, and on our website

09/09/2026

Defying the impossible.
When blue fades to pitch black in the depths of the ocean, the ROLEX Deepsea prevails. This gradual change in tones is reflected on the distinctive D-blue dial – a nod to James Cameron’s 2012 record-breaking solo dive to the bottom of the ocean.
With its Ringlock system, a unique case architecture, the Rolex Deepsea is able to withstand extreme pressure at 3,900m (12,800 ft) underwater. The watch of the deep.
Discover the collection at Rolex Boutique, via Montenapoleone 24 Milano, and on our website

08/09/2026

Contemporary traditional.

Two new model versions in pink and white gold with a blue dial endow the traditional design of the 1815 UP/DOWN with individual elegance.

The compact case with a diameter of 37.5 millimetres accounts for the well-balanced proportions. Limited to 300 watches each, the Lange typical UP/DOWN display has the starring role in both versions. It indicates the remaining power reserve: AB (DOWN) represents the unwound and AUF (UP) the fully wound movement which provides a maximum power reserve of 72 hours.

Additionally, the 1815 UP/DOWN exhibits many traditional elements of Saxon precision watchmaking. These include the Arabic numerals and the peripheral railway-track minute scale on the dial as well as the three-quarter plate, the screwed gold chatons and the hand-engraved balance c**k inside the movement.
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Discover collection at A. Lange & Söhne Boutique in via Pietro Verri 7 and on our website.

07/09/2026

A return to origins: the Black Bay 58 reimagines classic proportions with a refined 39mm case and striking black & burgundy bezel, accented in gilt.
A new chapter in bold design with a five-link bracelet.
Discover Tudor Watch collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

06/09/2026

Engineered for even greater precision, ready to measure every triumph.

Reimagined with a new in-house Calibre TH20-11 movement, slanted shapes, and concave and convex lines, the TAG Heuer Monaco Chronograph radiates movement and dynamism as its 39 mm Grade 5 titanium case extends with subtly curved sides.
Discover TAG Heuer collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

05/09/2026

IWC. Engineered.
Kimi Antonelli wearing IWC Schaffhausen's new Mercedes-AMG PETRONAS Formula One team watch, engineered in grade 5 titanium with a saturated purple dial and strap.

Ref. IW388121
Discover IWC Schaffhausen collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

05/09/2026

IWC. Engineered.
An expression of uncompromising performance.
IWC Schaffhausen's new Pilot's Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team is crafted from a material synonymous with motorsport: grade 5 titanium.

Powered by the IWC-manufactured 69385 caliber, the chronograph has a deep purple dial and strap inspired by Singapore’s national flower — paying tribute to the iconic Marina Bay night race.

Ref. IW388121
Discover IWC Schaffhausen collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

05/09/2026

IWC Schaffhausen's new tribute.
First look at the fourth Mercedes-AMG PETRONAS Formula One™ team watch, featuring a vivid purple dial and strap, and PETRONAS green details.

Crafted from a robust and lightweight grade 5 titanium alloy, the 41mm case of the IWC Pilot's Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One Team (Ref. IW388121) has a brushed finish that brings out the metal’s distinctive silvery-gray luster.
The IWC-manufactured 69385 caliber, a mechanical chronograph engineered for precision and resilience, is at work beneath the instrument-style dial.
Discover IWC Schaffhausen collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website.

Indirizzo

Via Pietro Verri 7
Milan
20121

Telefono

+3902762081

Sito Web

https://pisa1940.com/

Notifiche

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