01/05/2026
Introducing Pura. A new chapter begins - experience iconic design, premium materials & intelligent functionality in a refined hybrid smart watch.
Designed with purpose, featuring clean lines & balanced proportions reflecting Pininfarina’s iconic design philosophy of beauty and innovation in a 38mm stainless steel case.
Built for modern life, with new Heart Rate Variability and Stress Monitoring - experience the next generation of Pininfarina Hybrid Watch technology.
With up to 30 days of battery life, Pura is built to last. Enjoy freedom from charging so you can focus on living and using every feature, not plugging in.
Available in Nero Steel, Luce Gold, Bronzo Ash, Ombra Gold & Azzuro Steel from launch.
For early access presale information, visit www.pininfarinahybridwatch.com