NAJ, the most trusted jewellery brand, is known for its fine craftsmanship, innovative designs and excellent product quality. Our collections uniqueness is executed with expert care to add beauty to your special moments.
With trust and quality of over 58 Years, NAJ is a brand name of New Andhra Jewellery bringing towards the finest and quality jewels in south India.
In the year 1962, NAJ has first stepped into the jewellery market with the prosperity of Sri GhewarChand Jain. In the year 1982, the first exclusive jewellery store was started in Nellore as New Andhra Jewellery at opp: Mandap in Mandapala Street.
Since, from the year 1985, Mr. Lalit Jain took charge as a Managing Director and continued this business by the quality and divine jewelry with magnificent designs. For the first time in Nellore BIS Hallmark jewellery was introduced by New Andhra Jewellery (NAJ) in 2000.
In 2008 Fashion Designer & Gemologist Mrs. Anita Jain taken charges as a Director of NAJ and introduced Naj Diamonds the flawless and 4C’s ( Color, Clarity, Cut and Carat ) Belgium cut diamonds with self authentication.
Since 2008, Mr. Nikhil Jain had taken the charges as Director and done diploma in diamonds from world known Gemological Institute of America, Carlsbad, USA in the year of 2013
Our work
Our jewels are handmade and designed at our own workshop by finest experts, which are created to fulfill the highest standards of quality for utmost customer's satisfaction.
Our exclusive collections and their history:
Kundan Jewellery:
Kundan is a traditional form of Indian gemstone jewellery involving a gem set with a gold foil between the stones and its mount, usually for elaborate necklaces originated in the royal courts of Rajasthan and Gujarat. It is one of the older forms of jewellery made and born in India. the word kundan means highly refined gold.
Jadau Jewellery:
Jadau work was introduced in India by the Mughals, but practiced and perfected by the skilled craftsman of Rajasthan. It is essentially a technique of jewellery-making wherein precious gemstones such as uncut diamonds, pearls, emeralds, rubies and navaratnas are embedded into gold. Gold is actually turned into a frame, filling wax on which precious stones are studded without the use of any adhesive. Jadau derives its name from the colloquial term ‘jad’ (which means to embed).
Meenakari Jewellery:
The art of decorating with enameling known as Meenakari was introduced by Mughals in India.
Gold is used as a base for meenakari. Jaipur is the main center for meenakari. Traditional colors like red, green, pink, blue and white, dominate the art of enamellings from Jaipur. Nathdwara, Bikaner and Udaipur are also famous for their meenakari.
Diamond Jewellery:
INDIA – Where it All BeganOver 3,000 years ago in India, Buddhist texts mention the use of diamonds as far as the 4th century, BC.
The first example of a diamonds use in jewellery was in the form of a Hungarian Queen’s crown in 1074 AD. After that, the diamond became used in many crowns and Royal jewels.
Now its became a tradition and status symbol of indian culture.
Nakshi Jewellery:
Nakshi or Nokshi is a bengally, “Nakshi” (नक्षी in Hindi) means carving and Nagas (நகாசுவேலை in Tamil) means intricate / ornamental work. Nakshi designs are commonly used in Kundan Jewellery in North India and Temple Jewellery in South India. Making of Nakshi Jewellery involves a lot of manual work because of the very detailed / intricate designs.
Nagas/ Nakshi jewellery are a part of temple designs and originate from southern India and has existed from ancient times through the 21st century
Silver collections:
Silver might have found itself considered fashion jewellery in recent years, but it has its roots in royalty and fine jewellery design.
During the 1800s, most of the raw silver was used in the smithing of plates, cutlery and tableware. One of the finest and traditional antique dinner set.
Antique articles that has reached an age of 1000 years or more and that makes it a witness of human history. It is in generally used for many pieces of pooja articles typically feature fine and high-quality workmanship, as well as one-of-a-kind items. Antique includes many decades or eras. Each of them has many different designs.
Indian tradition and culture never ends. India is known for its finest workmanship. Goddess Lakshmidevi in eight avatars beautifully designed and plated with 24KT gold. Mostly, it is used in poojas and auspicious events.
Main pillars :
Transparency, honesty, and integrity serve are the three main pillars of our NAJ.
Vision:
To be one of the most reputed organization promoting handcrafted products, preserving art and creativity, and aiding the growth and happiness of all its stakeholders.
Mission:
Delivering quality products at reasonable prices.
Serving adequate value for money.
Satisfying the aesthetic demands of customers with artistic designs.
To exhibit the flawless craftsmanship.
To reaffirming credibility of uncompromising quality worldwide.
Aim:
To bring you together and experience the meticulously crafted with the right blend of age-old mystique and elegant modern touches, to provide a comprehensive collection that's affordable while high on quality.
Our Promise:
At NAJ you get each piece of jewellery with a signature finish craft. We provide you multiple quality checks to ensure you to get the very best in terms of design and purity guaranteed.
Thanks for your trust, loyalty, and love, we continue to be one of the leading jewelers.
**NAJ is your one-stop destination for making every day an occasion**
