opened it’s first store in October 2000 at the iconic Taj Mahal Palace & Tower Hotel in Mumbai setting new standards for luxury watches and jewellery. The Group was founded in 1916 by Mohanlal Raichand at Jhaveri Bazaar, Mumbai. Today, it has offices in Dubai, Hong Kong, Surat & Gaborone. They have worked closely with De Beers since 70 years. DiA is a story that unfolds over two decades - with an
ambitious quest of connecting women to their emotions through
exquisitely crafted pieces of jewellery. Since its inception, it features bespoke designs that stand out for their creativity, playfulness and transformative abilities. Located in a city that is a confluence of cultures, lifestyles and passion for creativity, the spectacular flagship store rests at Mumbai’s most iconic location blending in the walls of the extravagant architectural gem. Each DiA jewel has its own story. Inspired objects of desire, crafted with perfect proportions and flowing form. Influenced by the elegance of the women of Mumbai, outspoken, bold and confident. DiA's designs are hand crafted by skilled artisans who have honed their craft over generations. Each creation has a perfect balance of simplicity and elegance. The language of the jewel is inspired by history, looks contemporary and has secured its relevance for the future.
