Ethos Watch Boutiques

18/05/2026

As Ethos unveils its 100th boutique, we are honoured to celebrate this landmark milestone alongside Mr. Jacob Arabo, Founder of Jacob & Co.

This moment reflects a valued partnership built on a shared commitment to excellence, innovation, and the appreciation of fine watchmaking.

We look forward to continuing this journey together and creating many more memorable milestones in the years ahead.

18/05/2026

100 boutiques later, the vision feels stronger than ever.

What started as a single idea has grown into a network of destinations across India — built on a passion for horology, meaningful partnerships, and unforgettable experiences.

From milestones to memories, here’s a look back at the moments that shaped this journey.

A milestone we’re proud of.
And a journey that’s only getting started.

18/05/2026

15/05/2026

100 boutiques.
A milestone that fills us with gratitude.

To the people who laid the foundation before us.
To our team of over 1000 passionate individuals across the country.
To the brands who give us the privilege of representing their creations.
And to the landlords and partners who trusted us with their spaces, relationships and vision.

This journey has been built through years of hard work, resilience, learnings, setbacks, progress and an obsession with doing things the right way.

Most importantly, it has always been driven by passion.
A passion to keep improving. To keep raising the bar. To keep pushing luxury watch retail forward in India.

While the 100th boutique is a proud milestone in our story, we see it as the beginning of an even more ambitious chapter.

We are not slowing down after 100.
We are accelerating.

The journey skyrockets ahead.

15/05/2026

99th and counting.
Ethos is proud to unveil its 99th boutique—Tudor at Phoenix Mall of Asia, Bangalore.

One step closer to 100.
Stay tuned

15/05/2026

Tara Sutaria, Indian Actress & Singer, shines in Messika at the Women in Cinema Gala during the 79th Cannes Film Festival.

For the occasion, she wore the Turaco necklace set with 53-carat diamonds, paired with matching earrings from the Terres d’Instinct High Jewelry Collection, and completed her look with the Concorde pear-shaped diamond ring in 18k white gold.

Discover the world of Messika with Ethos. Visit our boutique at The Chanakya or explore the collection through the link in bio.

14/05/2026

At the grand launch of the Jacob & Co. flagship boutique at DLF Emporio, we caught up with our MD & CEO, Pranav Saboo, and asked him to take us through some of his favourite picks from the brand—here’s what he had to say.

Watch till the end to discover the pieces that stood out to him the most!

13/05/2026

An evening with celebrating our newest boutique with the brand!

09/05/2026

Jacob & Co. arrives in New Delhi.

A spectacular debut marked the launch of the brand’s flagship boutique at DLF Emporio, unveiled by Ethos Watches.

Here’s a glimpse into the evening that brought together collectors, connoisseurs, and guests for a celebration of high horology—with iconic timepieces on display, immersive craftsmanship, cocktails, canapés, and conversations that captured the spirit of the brand.

08/05/2026

The Art of Gifting with Messika

This Mother’s Day, celebrate her with jewels as radiant as she is. From Messika’s iconic moving diamonds to timeless creations for every style, discover the perfect gift for the woman who deserves it all.

Find the perfect gift
Visit our boutique at The Chanakya

07/05/2026

Messika commanded attention at the Met Gala 2026, delivering some of the evening’s most memorable appearances

Maison Ambassador, Julianne Moore, captivated in exceptional high jewelry creations, while Angela Bassett made a striking statement in the Night Owl High Jewelry Bracelet, Ring and Earrings, paired with the My Twin Trilogy Ring.

Several standout appearances further showcased the maison’s bold creations on fashion’s biggest stage.
Stay tuned for more such iconic watch spotlights.

Discover Messika Jewelry excluisvely at Ethos