17/10/2026
I get asked this sometimes: why did you choose to continue a family jewellery business?
The easy answer would be:
“Because it's what my family has always done.”
But for me, it was more complicated than that.
Growing up around jewellery is one thing. Choosing to make it your own is another.
I decided I wanted to continue what my family had built — but I also wanted to build the next chapter of it.
Keep the knowledge.
Keep the craftsmanship.
Keep the connection to Jaipur.
But keep moving forward too.
That's what Dhruv means to me.
Would you continue a family business if you were given the choice?
I'd genuinely like to know.
Dhruv Jewellers · Jaipur