SONKANCH : A modern take on traditional 23 K Gold Thewa Jewellery. Vinita Malviya, Besides Being from a background of Education before marriage, Explored this field after her wedding With Managing Director at SONKANCH, Mr. Amber Malviya, Who already had Handicraft Exports Business since 2001. She is a truly a multi-faceted talent. With the launch of SONKANCH, She brings his distinctive touch to th
e world of both fields : New Designs and New way of presenting Thewa Jewellery in its Retail sector. SONKANCH is the Pret collection of Thewa jewellery launched by renowned Malvia Exports Company, The Partner of which: Mr. Amber Malviya was running this company already since 2001. They have built their reputation around high quality, exquisite design and complete transparency. What is Thewa Art:- THEWA is a word literally means “SETTING”. Thewa is an art of fusing 23ct gold with multicolored glass. It is a very detailed and intricate process. A 23ct gold piece is first beaten into a very thin sheet. Intricate designs are inscribed onto these gold sheets using very fine chisel. This art evolved in Pratapgarh district, Rajasthan India.,Originated in Mughal Era around 400 years back. This Thewa Art was on verge of becoming a dying art, and very few artisans were are left from Rajsoni family who are making this. SONKANCH is coming forward to give Thewa Art, a National and International Platform to make recognition. Also trying to give it a new form and glamorized look by fusing it with many other Jewellery art forms also ,Like Meenakari, Chittai , Jadaoo etc.. Doing so, This Brand is helping these left over handful of Artisansin keeping the traditional art alive along with earning their good livelihoods for their family and also get the recognition of their work. Keeping In mind the mission of “VOCAL FOR LOCAL” given by our PM Modiji. An exclusive dedicated, Flagship store “SONKANCH” itself meaning in Hindi “sona and kaanch” ,i.e. This Brand Completely Dedicated to Promote Traditional Thewa Art : relatively very less known Art form of making jewellery. SONKANCH.COM, is focused on providing the Indian woman with affordable, wearable 23 K Gold Thewa Jewellery. To this end, SONKANCH Creative Team, controls the entire process right from design and manufacturing, all the way to the final sales. This Art of making Jewellery, (Thewa Art) is a highly fragmented, undiscovered and disorganized market place, and SONKANCH is striving to bring order and transparency to the end consumers. Thus giving rise, to a whole new way of doing business – protecting the end consumer, while enabling the handful of artisans, left behind who know Thewa Art. So, whether it is ensuring that every piece is 23 karat gold and 925 silver , or whether you are correctly charged on the basis of the Purity and Quality of the gold, silver and precious stones used in your Thewa Jewellery, at every step SONKANCH ensures that it safeguards the interest of the consumer, especially those who are new and ignorant about Thewa Jewellery. SONKANCH, is also working to educate the end consumer to ask the right questions and understand their piece of jewellery before making the purchase, thus attempting to expand the market as a whole SONKANCH.COM, wants its consumers to make an informed choice and are upfront with all information pertaining to Thewa jewellery. We are adding silver gold plated, kundan, meenanakri jewellery also in our collection.
