EJAA

EJAA SILVER JEWELLERY OF UTTARAKHAND

14/02/2026

Not every Valentine needs roses.
Some need silver that stays.

Wear your kind of love.
Happy Valentines Day

❤️ ❤️

These thappas are not just tools.They are memories. They are legacy.From our father’s collection,these original moulds h...
17/01/2026

These thappas are not just tools.
They are memories. They are legacy.

From our father’s collection,
these original moulds have shaped Pahadi jewellery for generations.

What once lived in gold, now continues in silver —
carrying the same soul, the same stories.
From Thappa to Treasure.

15/01/2026

This is the moment where craft becomes emotion.

From a century-old thappa to a piece of jewellery ready to be worn. Motif by motif, shaped with time and patience,
each element comes together carrying the soul of the mountains.

In a fast world, this is slow craftsmanship —
heritage made patiently, meant to last.

Thappa to Treasure — Part 3

30/12/2025

Did you know this Thappa art was almost lost?

Thappa is a century-old way of making Pahadi jewellery —
pressed by hand, shaped with time.
Once worn by generations, then slowly forgotten.

When we decided to bring it back,
we weren’t sure if people would still love it.
But the love this art received reminded us —
some traditions never fade.

Today, we reimagine this craft in pure 92.5 silver.
Because some traditions are worth preserving.
This was a forgotten Pahadi craft but now the craft becomes emotion.

Heritage, made slowly.
Soulful. Timeless.

23/12/2025

Before jewellery finds its way to you, it lives a life in the hands that makes it.

Our journey began with these century-old thappas —
heritage moulds from our father’s collection,
once they were the heart of Pahadi jewellery-making.
For generations, they shaped motifs in gold and silver —
pieces our ejas, Amaas wore with pride.

But as tastes changed and modern designs took over,
this beautiful art slowly became a lost one. During the lockdown, with time to pause and reflect, we somehow decided we wanted to do something with these moulds.

We opened our father's old iron box, cleaned it and began making one piece of jewellery at a time — reimagining this forgotten craft called thappa in pure 92.5 silver, for today’s world.

This is where emotion found its craft.bAnd this is where story begins. From Thappa to Treasure
A journey of revival, heritage, and silver made slowly.


21/12/2025

Inspired by the silence of the forest and the beauty of the hills, these motifs take shape in silver — drawn from nature, crafted the Pahadi way.

Our contemporary Varg pearl Guluband brings together heritage forms and pure freshwater pearls, gently reimagined for today’s woman — lighter, softer, and effortlessly elegant.

A familiar tradition. A modern expression.

Explore the collection 🌿 www.ejaa.in
📞 84399 30023

In frame:
Makeup:

At , our jewellery carries the stories of the mountains — and brings those stories alive in her own beautiful way.We sp...
13/11/2025

At , our jewellery carries the stories of the mountains — and brings those stories alive in her own beautiful way.

We spent a little time with her during this shoot, and she truly is a gem — warm, grounded and effortlessly Pahadi.

Seeing her in our Nath, Pahuchi, Matarmala, Chandak Danglers and Champakali felt like watching tradition blend seamlessly with grace. Visit our website www.ejaa.in

And the Pichoda by … vibrant, timeless and full of Uttarakhand’s identity — it looked stunning on her.

Celebrating 25 years of our beautiful state.
Here’s to the land, the culture, the music, and the heritage we proudly wear.

In frame:
Shot by:
Makeup:
Location:

From the voice of the hills to the heritage we carry at - this moment felt truly special.Spending a little time with w...
08/11/2025

From the voice of the hills to the heritage we carry at - this moment felt truly special.
Spending a little time with was a joy; she’s a gem of a person, warm and grounded.

Watching her wear our Pahadi jewellery felt so natural — the kind of elegance that doesn’t try, it just exists.
And Pichoda, vibrant, proud and rooted in tradition — looked absolutely beautiful on her.
A voice that celebrates our mountains, and a style that carries them forward. 🤍⛰️✨

Shot by the talented
MUA
Location

28/10/2025

So grateful to have the ever-graceful ji at Ejaa’s Haldwani store. 💖

We’re beyond happy that you connected with the traditional Pahadi jewellery and love the timeless silver pieces that celebrate the artistry, culture, and stories of our hills. ✨

Address

Jaiguru Plaza, Nainital Road
Haldwani
263139

Opening Hours

10:30am - 7:30pm

Telephone

+919997223300

Website

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