License India

License India India’s first licensing media services company formed with the objective to increase awareness and support the growth of licensing in the country.

GIVA has named Kriti Sanon as its new brand ambassador and launched a campaign titled ‘Style, Sealed in Silver’. The cam...
23/05/2026

GIVA has named Kriti Sanon as its new brand ambassador and launched a campaign titled ‘Style, Sealed in Silver’. The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing. According to the company, the initiative reflects evolving consumer preferences around jewellery, personal style, and daily wear accessories.

Read more: https://www.indianretailer.com/brandlicense/archives/news/giva-names-kriti-sanon-face-new-silver-jewellery-campaign.n5403

Zivame has introduced a new campaign titled ‘Makes Room For Change’, highlighting how women’s bodies undergo changes ov...
23/05/2026

Zivame has introduced a new campaign titled ‘Makes Room For Change’, highlighting how women’s bodies undergo changes over time and the role of intimate wear in adapting to those shifts.

The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.

Read more: https://www.indianretailer.com/brandlicense/archives/news/zivame-launches-makes-room-change-intimatewear-campaign.n5401

S8UL Esports has announced a partnership with CAMP ENERGY by Reliance Consumer Products Limited for its Esports World Cu...
23/05/2026

S8UL Esports has announced a partnership with CAMP ENERGY by Reliance Consumer Products Limited for its Esports World Cup (EWC) 2026 campaign.

As part of the collaboration, Campa Energy will serve as the title sponsor for S8UL’s campaign leading up to the Esports World Cup 2026. The partnership comes as the esports organisation expands its participation across multiple international gaming titles this season.

Read more: https://www.indianretailer.com/brandlicense/archives/news/campa-energy-becomes-title-sponsor-s8ul-ewc-2026-campaign.n5399

John Deere has entered the men’s personal care category for the first time through a collaboration with Every Man Jack,...
21/05/2026

John Deere has entered the men’s personal care category for the first time through a collaboration with Every Man Jack, expanding its brand presence beyond equipment and lifestyle merchandise into grooming products.

The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner. The collection is available in two fragrance variants inspired by John Deere’s industrial heritage.

Read more: https://www.indianretailer.com/brandlicense/archives/news/john-deere-debuts-mens-grooming-collection-collaboration-every-man-jack.n5395

MINISO has launched its first-ever MINISO Gallery at Bund City Hall Plaza in Shanghai as part of its broader strategy t...
21/05/2026

MINISO has launched its first-ever MINISO Gallery at Bund City Hall Plaza in Shanghai as part of its broader strategy to strengthen its intellectual property and cultural ecosystem beyond retail.

The new gallery space debuted with an exhibition featuring Indonesian artist Ryo Laksamana, also known as RYOL, marking the beginning of MINISO’s long-term platform aimed at supporting artist-led IP creation and global cultural collaborations.

Read more: https://lnkd.in/gKkxr8r2

21/05/2026

𝐓𝐡𝐞 𝐞𝐧𝐞𝐫𝐠𝐲 𝐚𝐭 𝐋𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠 𝐄𝐱𝐩𝐨 𝐋𝐚𝐬 𝐕𝐞𝐠𝐚𝐬 𝟐𝟎𝟐𝟔 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 𝐬𝐡𝐨𝐰𝐞𝐝 𝐭𝐡𝐚𝐭 𝐛𝐫𝐚𝐧𝐝 𝐥𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠 𝐢𝐬 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐚 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐧𝐞𝐰 𝐠𝐫𝐨𝐰𝐭𝐡 𝐞𝐫𝐚.

As shared by Ritu Marya, Editor In Chief, IndianRetailer.com, licensing is rapidly becoming a powerful strategy for expansion, storytelling, and consumer engagement across entertainment, FMCG, and consumer brands.

India’s licensing market is growing fast, and the opportunities for Indian brands are only getting bigger. Exciting times ahead for the industry.

MyFitness has rolled out a new digital campaign featuring Natasa Stankovic to promote protein-focused breakfast options...
21/05/2026

MyFitness has rolled out a new digital campaign featuring Natasa Stankovic to promote protein-focused breakfast options designed around convenience, taste, and daily consumption habits.

The campaign showcases MYFITNESS Chocolate Crunchy Peanut Butter along with Pro.Fitness High Protein Chocolate Oats, positioning protein-rich breakfasts as an accessible part of everyday routines.

Read more: https://www.indianretailer.com/brandlicense/archives/news/myfitness-partners-natasa-stankovic-protein-breakfast-campaign.n5392

Rare Rabbit has entered the travel gear category through a partnership with Escape Plan, marking the brand’s expansion b...
21/05/2026

Rare Rabbit has entered the travel gear category through a partnership with Escape Plan, marking the brand’s expansion beyond apparel into lifestyle-focused mobility products.

The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.

Read more: https://www.indianretailer.com/brandlicense/archives/news/rare-rabbit-x-escape-plan-launch-premium-travel-lifestyle-venture.n5390

Kalki Fashion has collaborated with Rhea A Kapoor to launch a limited-edition occasion wear collection that blends con...
21/05/2026

Kalki Fashion has collaborated with Rhea A Kapoor to launch a limited-edition occasion wear collection that blends contemporary styling with traditional craftsmanship.

The collection introduces a modern interpretation of occasion dressing through fluid silhouettes, lightweight constructions, and versatile styling aimed at consumers looking for more adaptable and globally influenced fashion choices.

Read more: https://www.indianretailer.com/brandlicense/archives/news/kalki-fashion-x-rhea-kapoor-introduce-contemporary-couture-collection.n5389

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