The Ethereal Store

The Ethereal Store Demi-fine jewellery handcrafted by the artisans of Jaipur and dipped in 18k gold. Shipping worldwide

Being addicted to jewellery is okay ✨
14/07/2026

Being addicted to jewellery is okay ✨

For years, we thought growing our brand meant getting our jewellery into the right hands.So we spent countless hours res...
06/07/2026

For years, we thought growing our brand meant getting our jewellery into the right hands.

So we spent countless hours researching creators, packing PR boxes by hand, writing emails, following up, and investing more time, money and hope than we’d like to admit.

Sometimes it worked.
But more often than not, our pieces went unseen.

And honestly, we don’t blame anyone.
Creators are busier than ever, inboxes are overflowing, and bigger brands naturally have bigger budgets and more visibility.

But somewhere along the way, we realised that the people who’ve truly built The Ethereal Store have never been the ones with the biggest audiences.

They’ve been the people who chose us.
The ones who wear our jewellery on an ordinary Tuesday.
The ones who tell a friend where their earrings are from.
The ones who leave kind reviews, tag us in photos, and remind us why we started this in the first place.

We realised that maybe we’ve been looking in the wrong place all along.
Because the right hands were yours.

So we’re doing things differently.
Instead of sending our jewellery out and hoping someone falls in love with it, we’d rather send it to people who already have.

If you’ve ever come across our page and thought,

“I’d love to wear that!”

Leave us a comment or send us a DM.
Tell us which piece you’ve had your eye on, or what made you stop and follow us in the first place.

We’d love to get our jewellery into the hands of people who’ve genuinely wanted to wear it all along.

Because for a small brand, genuine word of mouth will always mean more than the loudest campaign.

Thank you for being here, for cheering us on, and for believing in what we create. It means more than you know.

Love,
Ritu & Team Ethereal 🤍

One piercing. Endless possibilities.Meet the Rekha Earcuff in silver ~ a contemporary ear cuff that threads through your...
29/06/2026

One piercing. Endless possibilities.

Meet the Rekha Earcuff in silver ~ a contemporary ear cuff that threads through your existing lobe piercing and wraps around your ear to create the illusion of a perfectly curated ear stack, without needing an additional piercing.

Minimal in design, bold in impact, and handcrafted in nickel-free brass, it’s the kind of statement jewellery you’ll reach for every day!

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Designed to shine effortlessly, the Vajra Cuff features five brilliant round CZ stones set in sleek bezel settings and s...
10/06/2026

Designed to shine effortlessly, the Vajra Cuff features five brilliant round CZ stones set in sleek bezel settings and secured with a comfortable U-shaped helix clip. Lightweight, secure, and crafted to sparkle from every angle.

[the ethereal store, cuffing season, cuffing szn, earcuffs by ethereal, non piercing earcuffs, no piercing earrings, CZ earcuffs, comfortable earcuffs]

Minimal from the front with a hidden surprise from the side, the Nitara Cuff features a sleek rounded silhouette paired ...
28/05/2026

Minimal from the front with a hidden surprise from the side, the Nitara Cuff features a sleek rounded silhouette paired with a delicate peekaboo chain and a shimmering drop-shaped CZ stone in a bezel setting.

[gold earcuff, no piercing earcuff, no piercing earrings, CZ earcuffs, the ethereal store, fyp, cuffing season]

For everyone who wanted a second piercing…but not badly enough to actually get one.Cuffing SZN soon.[cuffing szn, the et...
19/05/2026

For everyone who wanted a second piercing…
but not badly enough to actually get one.

Cuffing SZN soon.

[cuffing szn, the ethereal store, non piercing earcuffs, gold earcuffs, silver earcuffs, no piercing earrings, chunky earcuffs, box earcuffs, chain earcuffs, CZ no piercing earrings, CZ earrings]

Cuffing SZN doesn’t have to be over 🤷🏻‍♀️Coming soon! [earcuffs, the ethereal store, non piercing earrings, gold earcuff...
08/05/2026

Cuffing SZN doesn’t have to be over 🤷🏻‍♀️

Coming soon!

[earcuffs, the ethereal store, non piercing earrings, gold earcuff, cuffing szn, ear stack, earcuff collection, silver earcuff, thick earcuffs, statement earcuff, no piercing]

Colour is defining everything right now.And we couldn’t ignore it. 👀[the ethereal store, gold jewellery, fyp, explore, f...
20/04/2026

Colour is defining everything right now.

And we couldn’t ignore it. 👀

[the ethereal store, gold jewellery, fyp, explore, fashion, gemstone jewellery, gemstones, jewellery, accessories]

A little summer care goes a long way ☀️protect your jewellery from heat, sweat & sunbecause timeless pieces deserve last...
09/04/2026

A little summer care goes a long way ☀️
protect your jewellery from heat, sweat & sun

because timeless pieces deserve lasting love ✨

[the ethereal store, summer jewellery care, gold jewellery, fashion accessories, fyp, explore, jewellery]

The right metal tone makes a lot of difference! Some shades get brighter with Gold while Silver adds a touch of shine to...
06/04/2026

The right metal tone makes a lot of difference! Some shades get brighter with Gold while Silver adds a touch of shine to others!

Find yours with our Twist&Turn Hoops.
Are you gold or silver?

PS. These are just tips, not concrete rules. At the end of the day, the best jewellery is the one you’re most comfortable in!

[The ethereal store, colour theory, gold vs silver, warm tones, warm tone jewellery, cool tone, cool tone jewellery, Oversized hoops]

Address

Dahisar

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 11am - 5pm

Telephone

+918452934007

Website

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