DEZSO by Sara Beltran

26/10/2026

Veronica Beard
I’m extremely touched by the huge support I have received from everyone that has seen what’s happening, because it is a very common struggle for designers. I will continue to fight for reinforcements for the laws of fine Jewlery designers. This has become a mission for me. Thank you.

In July 2025, Who What Wear featured DEZSO’s diamond necklace alongside a $125 Veronica Beard necklace in the same article, it became one of the most important pieces and most iconic pendants at Dezso. I’ve been wearing it since I designed it, everyday since 2020. We offer from 0.30ct to 9ct, it took me years to build the trust in people to invest. Fine jewelry isn’t a necessity it is an emotional investment, so you build the trust with your collectors.

For me, seeing such a similar design marketed alongside my original raises serious concerns about customer confusion and the value of what I have spent years building.

DEZSO’s identity comes from original design, fine materials, and years of collaboration with artisans in Jaipur. When that identity is imitated at a fraction of the price, the concern goes beyond resemblance. It puts our craftsmanship, our market, and our clients’ trust at risk.

Think about how offensive it is for my collectors. You not only offend the artist but also the group of people who collect and understand the art. You give away work that is not yours and you also give away trust that is not yours either. You commercialize and destroy everyone’s work.

Behind every DEZSO piece is a history worth protecting.

26/10/2026

25/10/2026

Happy back with Master carver Roop! Where the magic happens!!!!

24/10/2026

JCK Magazine
Dezso was created from Beltrán’s passions and reflects how she lives, the designer says. To move forward, she says she is going to continue to fight and help others.

“I would like to learn how I can best advocate for designers. This has been a big struggle for me in the last years. I would like to create a petition to create better rights and protection for jewelry designers,”

“Think about how offensive it is for my collectors. You not only offend the artist but also the group of people who collect and understand the art. You give away work that is not yours and you also give away trust that is not yours either. You commercialize and destroy everyone’s work.”

22/10/2026

Making of the DEZSO Nautilus, September 2021. During the Artisanal process of our hand carved pieces. Hand made in India.

22/10/2026

Air Mail
A tale of two seashell necklaces whipped up a white squall of fashion-copycat fury last week that was litigated on Instagram. Sara Beltrán, the designer of the independent fine-jewelry collection on all things ocean, Dezso, accused Veronica Beard—the $400
million accessibly trendy brand founded by two sisters-in-law both named Veronica Beard—of ripping off her designs.

Two years later, she discovered Veronica Beard’s alleged knockoffs and contacted the brand. “We had to wait for a reply,” Beltrán tells me. “Then they said, “Thank you for bringing this to our attention.
We’re reviewing internally and we’ll follow up with you shortly.” Being given the runaround, on top of a Vogue Business article published October 13 titled “Veronica Beard Built a $400m Brand By Banking on the Everywoman.
What’s Next?,” sent Beltrán over the edge. “They said they were women empowering women, they’re so powerful, they’re so proud of their company,” says Beltrán. “I was like, ‘Oh, seriously?» She took her ire to Instagram.

21/10/2026

“Class” at tennis this morning with “Fancy”