26/12/2018
THE IMPORTANCE OF DIGITAL MARKETING
1. LOW COST
This should be one of the most important reasons that should excite someone enough to join the bandwagon. Digital marketing especially social marketing is way cheaper than traditional marketing strategies of advertising through print media etc. Start-ups or emerging companies can benefit from the greater revenue generated by investing way less. In fact, many of these channels of marketing are free, the prime example of these are Snapchat and Instagram.
2. MASS APPEAL
Digital marketing crosses local barriers. It provides a company or campaigns more space and time to tell its story. A person facing a screen seven seas away can get influenced by your campaign or website etc. Digital marketing allows the dream of mass appeal to come to a realisation. Also, it allows people to discover you through multiple channels of communication. The close relationship people have with their electronics further affirms beliefs that digital marketing is here to stay. For example, you must have noticed the constant ads that follow you once you have explored any shopping sites, thanks to google ads and facebook, this makes it easier to target ( and tempt )the consumers.
3. FLEXIBILITY
Digital marketing allows people to discover you through multiple channels across the internet. Those fond of reading can discover you for example, through blogs or the pictures on Instagram and snap chat or the mecca of videos i.e. Youtube. Digital marketing campaigns are way easier to manage and expand and can also be easily done.
4. FEEDBACK
Digital marketing has made it possible with the help of simple tools to launch the campaign and then to track its reach & response from the consumers. It allows the consumers to connect and express their appreciation or grievances. Instant feedback allows us to tailor the campaign and respond to any problem etc. which is a major improvement over the traditional marketing approaches.
5. LEVEL PLAYING FIELD
There is no denying the fact that digital marketing has allowed even startup companies to challenge the big daddy’s of markets over time.
Innovative techniques of connecting across mediums such as twitter etc. by organizing contests etc have helped companies to connect with the masses and wield their influence by becoming their friend and not an intimidating big brother. Also, the scarce use of paper etc. makes it an environment-friendly way of marketing.
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