Craftd

Craftd Every piece is CRAFTD to last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief.

You know who you are.

8 years. Countless campaigns. One CRAFTD story.Taking a look back at some of our favourite images from over the years. T...
03/09/2026

8 years. Countless campaigns. One CRAFTD story.

Taking a look back at some of our favourite images from over the years. This is just a glimpse of the journey.

Here’s to 8 years of CRAFTD.

A closer look at some of our favourites from the new Earrings Collection.
01/09/2026

A closer look at some of our favourites from the new Earrings Collection.

new earrings. 16 styles. now live.
31/08/2026

new earrings. 16 styles. now live.

The ones you’ve been asking for.New Earrings | Launching tomorrow, 6pm BST.
30/08/2026

The ones you’ve been asking for.
New Earrings | Launching tomorrow, 6pm BST.

27/08/2026

A look back at some of our favourite campaigns from the archive. Not all of them, but a selection that brings back some great memories, building the brand, being on set, travelling, creating and working with some seriously talented people along the way.

8 years of CRAFTD, and we’re only just getting started.

One of our first big collections. Multiple SKUs, multiple designs and more stock than we’d ever ordered before.

This campaign felt like a milestone for us, a real turning point for the brand and a sign of what CRAFTD could become.

If you remember this one, you’re a real OG.

Simpler times with this one.

Our founder Alex had an idea. He’d written something that became the backbone of the campaign, which eventually led to one question: why don’t we go and shoot it in Brazil?

So we did. One photographer, one videographer, three return flights and absolutely no idea where we were going to shoot.

We just knew how we wanted it to feel.

Still one of our favourites to date.

This one pulls on the heartstrings.

Featuring both of our founders, Alex and Danny, alongside B-roll of their families and their lives away from the brand.

There isn’t much more to say about this one. We think it says everything itself.

Classic wooden speedboats. Como scenery. Fresh CRAFTD caps and a whole new collection.

Unsure if it gets much better than that.

Launching our Yacht Club collection, the campaign followed a gentleman who seemed to have absolutely no care in the world.

We still remember how difficult it was shooting from one boat to another. We hadn’t quite accounted for the lake constantly moving.

Another one for the archive.

The campaign that created a complete sell-out.

Launching our first-ever full Gemstone collection, this campaign was all about creating that feeling of timelessness, like being perfectly stuck in a moment of summer.

Shot around the island of Ibiza, it was one of those shoots where the whole team got to escape somewhere beautiful for a few days, get creative and make something we’re still proud of today.

Shot for a Valentine’s launch with our good friends Chris & Filiz.

A vintage Jag, the right people and the feeling of a moment you’d happil

Americana | Behind the ScenesThe making of the campaign, from our side of the lens.
21/08/2026

Americana | Behind the Scenes

The making of the campaign, from our side of the lens.

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