TAG Heuer

TAG Heuer With all models on display, including limited editions, novelties, and unique pieces.

Our TAG Heuer Boutique welcomes you to explore our range of men's and women's luxury watches, showcasing our world-renowned Swiss watchmaking expertise, passion for precision, and cutting-edge technology with our avant-garde Connected watches. Whether you're looking for your next luxury timepiece, our TAG Heuer Boutique is the ultimate destination. Our in-store watch specialists will be glad to gu

ide you through the complete TAG Heuer experience and to explore our legacy through our timepieces and innovation.

The brighter the light, the stronger the charge.Powered by Solargraph technology, the new TAG Heuer Formula 1 Solargraph...
22/08/2026

The brighter the light, the stronger the charge.

Powered by Solargraph technology, the new TAG Heuer Formula 1 Solargraph 38mm transforms natural and artificial light into lasting energy. Just one minute of direct sunlight powers the watch for an entire day, while a full charge delivers up to 10 months of autonomy in total darkness.

Built to keep pace, on and off the track.

The steel bracelet version is available now online in select countries and the rubber strap version is available now online and at select Official TAG Heuer Retailers.

go.tagheuer.com/THF138mmOrangeSteel

Roaring in orange. "Dutch Lion" Max Verstappen is at home with the new TAG Heuer Formula 1 Solargraph 38mm fueling his e...
21/08/2026

Roaring in orange.

"Dutch Lion" Max Verstappen is at home with the new TAG Heuer Formula 1 Solargraph 38mm fueling his energy.

The steel bracelet version is available now online in select countries and the rubber strap version is available now online and at select Official TAG Heuer Retailers.

go.tagheuer.com/THF138mmOrangeRubber

21/08/2026

Back on the grid.

As the season resumes at Zandvoort, we celebrated the new TAG Heuer Formula 1 Solargraph 38mm with special guests, marking the return of racing and the final Dutch Grand Prix at the iconic circuit.

A night Designed to Win.

20/08/2026

Full-speed send-off.

As the Dutch Grand Prix runs its last race this weekend, its final lap will be clocked by a watch that refuses to slow down. The new TAG Heuer Formula 1 Solargraph 38mm takes its color from the sea of orange that floods the Zandvoort grandstands, channeling that same intensity into unstoppable Solargraph energy.

Pre-sale available now online in select countries. Starting August 21st, the steel bracelet version will be available exclusively online in select countries, while the rubber strap version will be available online and at select Official TAG Heuer Retailers.

go.tagheuer.com/THF138mmOrangeSteel

Ahead of this weekend's final Dutch Grand Prix, Hourstriker breaks down all the reasons why the new TAG Heuer Formula 1 ...
20/08/2026

Ahead of this weekend's final Dutch Grand Prix, Hourstriker breaks down all the reasons why the new TAG Heuer Formula 1 Solargraph 38mm in orange is their favorite iteration of the new collection.​

Read more at: go.tagheuer.com/HourStriker​

Game face on. Orange Army activated.With the Dutch Grand Prix just around the corner, Oracle Red Bull Racing driver Max ...
19/08/2026

Game face on. Orange Army activated.

With the Dutch Grand Prix just around the corner, Oracle Red Bull Racing driver Max Verstappen is locking in for his home race with the new TAG Heuer Formula 1 Solargraph 38mm.

Good luck this weekend, Max — full speed ahead!

Pre-sale available now online in select countries. Starting August 21st, the steel bracelet version will be available exclusively online in select countries, while the rubber strap version will be available online and at select Official TAG Heuer Retailers.

go.tagheuer.com/THF138mmOrangeRubber

Hodinkee's take on the new TAG Heuer Formula 1 Solargraph 38mm: "It's fun, it's compact, it's got an F1 paddock full of ...
19/08/2026

Hodinkee's take on the new TAG Heuer Formula 1 Solargraph 38mm: "It's fun, it's compact, it's got an F1 paddock full of heritage." ​

Uncover all the reasons why they're here for the newest orange iteration at: Go.tagheuer.com/THF1OrangeHodinkee​

Clockwork orange.Introducing the new TAG Heuer Formula 1 Solargraph 38mm timepieces, created to celebrate the last race ...
18/08/2026

Clockwork orange.

Introducing the new TAG Heuer Formula 1 Solargraph 38mm timepieces, created to celebrate the last race of the Dutch Grand Prix.

Inspired by the vibrant colors of the Orange Army, the two limited-edition models — offered on either a rubber strap or a steel three-row bracelet — bring a bold new pulse to the collection and to the track.

Framed by a vivid orange TH-Polylight bezel and powered by Solargraph technology, they transform light into unstoppable energy, carrying the spirit of Zandvoort forward long after the final checkered flag falls.

Pre-sale available now online in select countries. Starting August 21st, the steel bracelet version will be available exclusively online in select countries, while the rubber strap version will be available online and at select Official TAG Heuer Retailers.

go.tagheuer.com/THF138mmOrangeRubber

Champions on two fronts.Porsche Formula E Team secures the 2026 FIA Formula E Manufacturers’ World Championship, while P...
16/08/2026

Champions on two fronts.

Porsche Formula E Team secures the 2026 FIA Formula E Manufacturers’ World Championship, while Pascal Wehrlein claims his second Drivers’ World Championship after a season of relentless performance and determination.

Two championships. One remarkable season. Designed To Win.

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