Studio Underd0g Watches

Studio Underd0g Watches Why can’t horol0gy be a little bit m0re playful from time to time?

07/07/2026

Now Available.

06/07/2026

Originally launched in 2023, our difficult second album drew on a theoretical 1945 MoD brief, the same lineage that gave us the iconic Dirty Dozen field watches. Now, the 02SERIES (Gen2) brings a reduction in thickness to 11.5mm, as well as a power reserve up from 42 hours to 63 hours, all while maintaining 100m of water-resistance.

This update also presented an opportunity to tweak the original design, and add two new colourways, Nightshade and Red L0lly. Say that five times fast. The new 02SERIES (Gen2) will be available tomorrow, July 7th from 3pm BST.

Link in bio to discover.

04/07/2026

What happens when classic watchmaking gets left out in the sun with a twist of citrus?

July 6th.

03/07/2026

Shades of vintage and a lick of summer…

🤐 until July 6th.

19/06/2026

Ahead of The D0ghouse’s official opening, we’re hosting an open-house from 12 - 4pm on June 24th. Attendees will be among the first to step inside and see where the next chapter of Studio Underd0g begins.

We hope to see you at The D0ghouse, 1 Park Street, Maidenhead, SL6 1SL next week!

18/06/2026

Every canine needs a kennel to call home, and for us, that’s now The D0ghouse. We’ve always imagined a space where our community could come and geek out with us. Somewhere to talk watches, share stories, and get to know the faces behind the crowns and dials. Visit The D0ghouse, Maidenhead, and experience Studio Underd0g up close. Discover via link in bio.

‘The D0ghouse’ by Lee Yuen-Rapiti. An artist’s impression of The D0ghouse.

17/06/2026

One week to go until The D0ghouse opens its doors. Tomorrow at 3pm BST, booking opens, for the showroom or the full assembly experience.

🐕 🏠

13/04/2026

Was this just a joke?

While our recently announced straps won't be entering regular production, we did produce a small number of sets which will be given away at random to those who registered their interest on April 1st, over 400 of you as it turns out.

We'll be in touch with the selected recipients shortly. Thank you, as always, for indulging us.

01/04/2026

Is this the best solution to wearing watches in the summer?

01/04/2026

Triple Wristing in public.

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