16/07/2026
There are way too many things to consider when it comes to choosing the perfect diamond.
Diamonds Decoded is a new series to help break down expert knowledge, so that you can also buy diamonds like a dealer would.
We’re kicking off the series with the most important of the 4Cs - cut.
This is the quality factor I’d never compromise on when choosing a diamond.
A diamond’s job is to play with light, and the cut determines how well it does that job.
So whatever you do, never settle for anything below an excellent cut!
Send this to anyone who‘s ever been dazzled by a big diamond that somehow looked… off. Now they’ll know why!