19/09/2023
Black-owned business feature of the week: April & Alex emerges as a London-based womenswear brand under the visionary guidance of Award-winning Journalist and Creative Director, Didi Akinyelure. The brand embraces a sustainable ethos, channeling an ardent dedication toward curating fashion-forward statement pieces that instill a sense of empowerment within women. Proudly standing as a black-owned entity, April & Alex champions the values of diversity, equality, and equity, holding them in the highest regard.
Within the heart of April & Alex's operations resides an unwavering commitment to sustainability, woven intricately into their business framework. A distinctive hallmark of their approach lies in the utilization of premium reclaimed fabrics across their collections. These exquisite fabrics find their origins in Italy, sourced meticulously from excess production and dormant stockpiles. This approach not only breathes life into premium materials that might otherwise face destruction but also resonates deeply with the brand's holistic sustainability narrative.
