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Discover and commission unique, modern engagement rings and jewellery by the most coveted designers Discover the best Engagement Rings in London.

The Cut London helps people buy bespoke, non-conventional and unique engagement rings. Run by Kate Baxter, a jewellery designer and expert, The Cut London was set up to meet the demand for design-led, non-conventional engagement rings. Kate introduces clients looking for the perfect ring to her circle of contacts and friends - London’s most exciting jewellery designers and trade insiders, helping

them save time and buy an exceptional ring with confidence. Offering a new way to buy engagement rings, customers can enquire about any rings via WhatsApp, email or phone, and expect a custom shortlist of recommended designers and rings within 24 hours, personalised to their budget, style and requirements - all free of charge.

02/07/2026

NEW PODCAST EPISODE 🎙️

This week, I’m joined by jewellery designer Susannah King, founder of Susannah King London.

Known for her colourful, playful aesthetic and distinctive creative style, Susannah has built one of the UK’s most recognisable independent jewellery brands by doing things her own way 💪

In this conversation, we explore the rise of alternative engagement rings, designing bridal jewellery that breaks away from tradition, working with unusual materials, and why she’s embraced lab grown diamonds as part of her collections.

We also discuss how TikTok transformed her business, finding your creative voice, and why authenticity has always been at the heart of everything she creates 💞

Whether you’re searching for a unique engagement ring, are fascinated by the stories behind modern jewellery brands, or love hearing how designers develop their own unique style, you’re going to love Susannah’s story.

🎧 Listen now via the link in our bio or wherever you get your podcasts.

25/06/2026

These are ‘the ones’ IMHO 🔥

1. 📸 Dua Lipa
2. Chunky Gold ring by Jessie Thomas
3. Close up Jessie Thomas
4. Chunky gold and diamond bespoke by Hattie Rickards Engagement Rings + Bespoke Jewellery 💎
5.. Sleek gold engagement ring by CUSHLA WHITING | Fine Jewellery (UK pop-ups and remote work possible)
6. Unisex diamond and gold by RACHEL BOSTON JEWELLERY (coming soon)
7. The original Dua piece by Italian brand E É R A

22/05/2026

May life upload 🌺

1. Still in love with my ring
2. Selecting yellow diamonds for a bespoke client
3. The Chosen One
4. London sun 😎
5. A tour of the new at for members ✨
6. Shooting jewels with my favourite
7. Incred model
8. Reno update: still no worktop 🫠

15/04/2026

Rachel Boston is one of London’s most-wanted fine jewellers. From when I launched The Cut London back in 2012, I’ve had a steady stream of clients dreaming of one of her engagement ring designs, and we’ve been working together ever since.

🤍 Found on the wishlists of most women in-the-know, her balance of classic meets cool jewellery feels timeless, chic and with enough of an edge to cut through the category of ‘every day’. This is fine jewellery for a new generation of switched-on, savvy design lovers who want something they can wear and feel excited by.

📣 In this episode of the GoldDust Podcast, we talk about the the decisions that changed the trajectory of her business, how she essentially pivoted to 18k and alternative bridal at a critical point in her career (with great success) and why risking it all on the perfect 4-story retail space in London was the best investment she ever made.

🎧 Listen now via the link in my bio

05/04/2026

Spring greens with 🌱

22/03/2026

🎙️The GoldDust Podcast Episode 2 is here!🎙️

This week I’m speaking to the incredible 🌈⚡️💀

Polly is the best kind of risk-taker in business - instinctive, all-in, and backed by her immense talent at every turn.

We discuss how she turned her pioneering making techniques honed at the Royal College of Art in London, into a highly commercial, covetable jewellery brand with legions of fans worldwide 🌎

From moving her entire family - and workshop - from England’s bucolic countryside to LA, how COVID changed the structure of her business for good, and why being an ‘outsider’ in fine jewellery is actually the best gift of all.

DO NOT MISS this episode!

As ever, please rate and review the podcast whilst you’re on the app...I will be eternally grateful 🙏

You’ll find the link in my bio! 🎧

16/03/2026

Jewellery adventures in Paris 💎
1. The most Paris 📸 of all time
2. All the jewels
3. Oval pink quartz
4. Talismans
5. 🍷 et 💋
6. New girl on the block
7. ⚜️
8. Rocks at
9. Carved gem rings of dreams by
10. Back again
11. Maestro 🌱

13/03/2026

Paris highlights 🇫🇷
1. New discovery
2. 🥐 school
3. .show highlight
4. Geeking over rocks 💎
5. The main man
6. 🔮
7.
8. Nails vending machine 💅🏼
9. Rockstar
10. 🕶️ 🚶‍♂️

11/03/2026

From the diamond engagement rings engraved with tiny words of love, to an enamelled perfume bottle, I want to tell my story told by please…

Thanks for having me, always my highlight of Paris Fashion Week

10/03/2026

🎙️ My podcast is finally here!🎙️

Calling all jewellery lovers!

‘GoldDust’ is my new podcast where I bring a behind-the-scenes look at what it really takes to build a successful jewellery business today, with each episode featuring candid conversations with the independent jewellers and industry experts shaping the modern jewellery landscape.

For the first episode of Season 1, I am joined by one of the industry’s truest, most uncompromising voices - the award-winning (and Brit Award designing) fine jeweller 🔥

Why do some jewellery brands succeed where others fail? Listen to our conversation on the realities of running a fine jewellery business in London, by clicking on the link on my bio now 🔗

Thanks to everyone involved for making this happen!

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http://www.thecutlondon.com/

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