17/08/2026
2 years of my NUE era āØ
Well here we are, this Wednesday marks two years of owning and relaunching NUE Hoops. A brand I first fell in love with when I started working as their ādispatch managerā back in 2020. Iām sure many of you are feeling the same, but seriously where has the time gone!
As always Iām extremely grateful to NUE Hoopsā very talented previous owners who built such a gorgeous brand and community around their wonderful concept, and have since entrusted me with it. Something I now have the pleasure of continuing.
Looking back, the last two years have been nothing short of a rollercoaster. Owning a business is almost certainly one of the best jobs in the world, but oh my does it feel like youāre up against the world sometimes! However, the challenges only make the highs all the more worth while. It really is a balancing act of time management (admittedly Iām yet to crack this), creativity and a lot of patience.
We have achieved some pretty cool things along the way too. Sell out launches, new product lines (Hello studs!), and our very first Jewellery Advent Calendar. Which weāre so proud to have been designed by one of our very talented NUE friends, Jordan Lowe | Senior Designer. As well as meeting so many wonderful people and other businesses through pop ups.
As we head into the autumn our focus shifts to the busiest time of the year, Black Friday, more Pop-Ups and of course Christmas. But before all of that I wanted to take a moment to thank everyone who has supported both myself and NUE Hoops over the past 2years. Whether youāve placed an order, shared a post, recommended a friend or simply followed along, without you we quite literally wouldnāt be here today.
So, thank you as always for the chaos, hereās to year 3 š„
Lots of love, Jess x
