20/06/2026
The world is automating everything. AI is writing, designing, creating. And I think that’s fascinating.
But it’s made me think about what jewellery actually is — and why it might be one of the last truly human things left.
Yes, we use technology. 3D design helps us visualise a piece before it exists. Printing helps us test a form before we commit to gold. These are tools, and they’re good ones.
But here’s what no machine does: the setting, the polishing, the finishing. The hundred small decisions made by hand in the final hours that change everything.
And more than the making — there’s the meaning.
A piece from a big brand sits in a window waiting for anyone. Designed for everyone. Which means designed for no one.
Everything I make is different. My bespoke pieces exist for one person only. And even my collection pieces — most styles have only ever been made 1, 2, maybe 3 times. Ever. In the world.
That’s not a product. That’s closer to an edition.
In a world of infinite copies — I think that matters more than ever.
❤️