Backes & Strauss London

Backes & Strauss London The world's oldest diamond company since 1789. Bejewelled watches, handcrafted in Switzerland, inspi

Effortless refinement, captured in every detail. Elina Avanesyan
08/09/2026

Effortless refinement, captured in every detail. Elina Avanesyan

06/09/2026

Elegance on the wrist. The Piccadilly Mayfair 33, worn effortlessly by the talented and elegant

Discover the Piccadilly Mayfair 33 — link in bio. Elina Avanesyan
04/09/2026

Discover the Piccadilly Mayfair 33 — link in bio. Elina Avanesyan

Elina Avanesyan: “Precision matters, whether I’m on the court or choosing what I wear.” Elina Avanesyan Brand Director, ...
03/09/2026

Elina Avanesyan: “Precision matters, whether I’m on the court or choosing what I wear.” Elina Avanesyan
Brand Director, Levon Knadjian: “Elina embodies the same precision and elegance we craft into every timepiece.” levonknad

01/09/2026

Introducing , the new face of our Piccadilly Mayfair 33. Welcome to the Backes & Strauss family, Elina! 💎🎾

31/08/2026

Tomorrow, precision takes the court.

We are welcoming a new name to the Backes & Strauss family! Someone who shares our passion for precision, excellence and...
29/08/2026

We are welcoming a new name to the Backes & Strauss family! Someone who shares our passion for precision, excellence and timeless craftsmanship.

28/08/2026

Where elegance meets the game

The Berkeley 40 D2R brings together refined design, exceptional brilliance and timeless sophistication in a watch made t...
27/08/2026

The Berkeley 40 D2R brings together refined design, exceptional brilliance and timeless sophistication in a watch made to stand out.

26/08/2026

The Berkeley 29 featuring 2 rows of Ideal Cut Diamonds. A true statement piece.

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London

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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