26/05/2026
8 years ago today we got the keys to what would become JOY HQ ✨
Before this, we’d spent years working from rented, cramped office spaces. Packing orders in tiny corners. Designing jewellery anywhere we could fit a desk. Constantly dreaming about having a space that actually felt like ours.
And then… this happened.
A building with good light, big windows, an overgrown garden and absolutely no guarantee any of it would work 😂
Since then this space has seen thousands of designs, huge highs, difficult seasons, packing tables covered in orders, laughter, stress, creativity, growth… and versions of us we hadn’t met yet.
No business plan can fully prepare you for what it actually takes to build something from scratch. The chaos. The risk. The becoming.
But sometimes the best things in life really do start with a tiny bit of belief, absolute determination… and a set of keys 💖