24/10/2026
SOMETHING NEW FROM THE WORLD OF ZERO WEST...
It’s a special moment seeing a watch you’ve spent months designing finally come together. And with six new Longitude models joining the collection, we’ve had plenty to celebrate!
We’ve taken our original Longitude design and reimagined it in three striking new colours, each with its own distinctive character.
First up is Eclipse, the L5 and L6, featuring a stunning piano black dial. Understated, sophisticated and effortlessly classic.
Then there’s Azure, the L7 and L8. A beautiful blue sunburst dial with incredible depth, changing character as it catches the light.
And finally, the Emerald L9 and L10, featuring a rich green sunburst dial. The colour and detail really come to life on the wrist, and it’s one that needs to be seen in the metal to be fully appreciated.
Each colour is available in two versions, giving you the choice between the clean simplicity of a three-hand timepiece and the more technical character of a chronograph.
Of course, there’s much more to Longitude than the way these watches look.
The inspiration behind the collection comes from our very name, Zero West. Zero degrees west marks the Prime Meridian at Greenwich, the line from which the world measures longitude and the reference point for global timekeeping. It’s a remarkable piece of British history and one that sits right at the heart of our brand.
Born from a fascination with navigation and the history of Greenwich, every Longitude watch is designed and assembled in our workshop. Made for a world that never stands still, these are timepieces with their own story, ready to become part of yours.
What’s your favourite colour?
