Vires Velo

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Vires Velo Exclusive UK Partner for Factor Bikes & Black Inc - Vires Velo exists to help you realise your cycling dreams. Start your journey now:

UK's only Factor showroom and advanced bike fitting studio.

Three bikes. Three ways to race gravel on Factor. Factor’s gravel range isn’t good, better, best. Each one answers a dif...
23/10/2026

Three bikes. Three ways to race gravel on Factor.

Factor’s gravel range isn’t good, better, best. Each one answers a different question:

ELARA – Race Speed. Just ridden to the rainbow jersey by Magnus Bak Klaris at the 2026 UCI Gravel World Championships – a bike he helped shape. For riders who race gravel like they race on the road. 57mm tyre clearance, a sub-1,100g frame and 5–8% less drag than the OSTRO Gravel it replaces.

ALUTO – Race Balance. One race bike for rough tarmac, byways and light singletrack. Built around 45mm tyres, 1x or 2x, and nimble wherever the course goes.

SARANA – Race Endurance. For races measured in days, not hours. A leaf-spring seatstay cuts vibration by 18%, and it’s ready for a 30mm suspension fork. It’s also just taken the Tour Divide FKT.

Not sure which is yours? Tell us how you ride and we’ll give you an honest view – then fit it to you properly at Silverstone or Norfolk.

Factor OSTRO VAM x Arctic Chrome 🧊 Sterling Silver, Pearl White & Chrome - an ice cold combo.
16/10/2026

Factor OSTRO VAM x Arctic Chrome 🧊

Sterling Silver, Pearl White & Chrome - an ice cold combo.

Magnus Bak Klaris is the UCI Gravel World Champion 🌈 – and he did it on the Factor ELARA, a bike he helped shape 👏 Facto...
12/10/2026

Magnus Bak Klaris is the UCI Gravel World Champion 🌈 – and he did it on the Factor ELARA, a bike he helped shape 👏

Factor’s engineers brought Magnus into the project from the start, and his feedback on what a gravel race bike really needs went straight into the frame you see here.

Fancy riding the bike that just won Worlds? You can see the ELARA at our Silverstone studio, or get in touch and we’ll help you find the right gravel bike for how you ride – race number optional.

Factor Bikes

One of our favourite parts of the job.From the first enquiry and test ride, through bike fit, build and finally handing ...
03/10/2026

One of our favourite parts of the job.

From the first enquiry and test ride, through bike fit, build and finally handing over the finished Factor MONZA x RCC Edition.

A great bike, a happy customer, and some lovely words about the experience with our team.

Swipe through to read more.

Factor OSTRO VAM x Scarab Ltd Edition 🪲 One of our last remaining Scarab frames custom built and delivered to a happy cu...
27/09/2026

Factor OSTRO VAM x Scarab Ltd Edition 🪲

One of our last remaining Scarab frames custom built and delivered to a happy customer this week.

🍊 Factor OSTRO VAM x Terracotta Orange 🍊
17/09/2026

🍊 Factor OSTRO VAM x Terracotta Orange 🍊

New arrival: Factor ELARAA gravel race bike built for one thing: going fast, even when the road gets rough.• Up to 57mm ...
10/09/2026

New arrival: Factor ELARA

A gravel race bike built for one thing: going fast, even when the road gets rough.

• Up to 57mm tyres
• Race-focused geometry
• Aero-developed from Factor’s fastest road bikes
• Integrated storage
• Ready for your dream specification

Configure yours in our Bike Builder or speak to the Vires Velo team.

Factor OSTRO VAM x Prisma Studio Custom 🍇 🎨 Grape paint / Chromo Logos / Matte Finish🚲 Factor OSTRO VAM / Black Inc 48|5...
09/09/2026

Factor OSTRO VAM x Prisma Studio Custom 🍇

🎨 Grape paint / Chromo Logos / Matte Finish
🚲 Factor OSTRO VAM / Black Inc 48|58 Wheels / SRAM Force AXS

26/08/2026

Factor ONE x Onyx Black

Factor SARANA x Cyan BlueWhere Speed Meets Distance.- Leaf-spring seat-stay system- Clearance for 57 mm (29 × 2.2-inch) ...
20/08/2026

Factor SARANA x Cyan Blue

Where Speed Meets Distance.

- Leaf-spring seat-stay system
- Clearance for 57 mm (29 × 2.2-inch) tyres
- Compatible with rigid and 30mm travel forks
- Large downtube internal storage30.9 mm dropper post ready
- T47 wide bottom bracket

Address

Hethel Engineering Centre, Wymondham Road
Cosby
NR148FB

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441953687330

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