21/11/2025
This year Fairmus attended the festival and its business conference, where we met the team at INNI , visited Alda Music , connected with Marvada , discovered dozens of artists, and absorbed so much inspiring music across ReykjavĂk. We also visited and had an amazing conversation with Maria , who inspired us with new ideas and potential collaborations.
Beyond the concerts, the conference brought important conversations about the industry, artists, and the future of Icelandâs music landscape. A special highlight was the speech by the President of Iceland on gender equality in the workplace â a strong and inspiring reminder of the values that shape the creative industries.
The trip left us with fresh perspectives, new connections, and a lot of inspiration that weâve already started bringing into our work.
A huge gratitude to .estonia and espeacially for making this journey so well-organized and memorable. đ«¶đ»