24/07/2025
With the next Core Collection release, we’re switching to an allocation-based system. The number of watches we put up for sale reflects what we’re confident we can make in a reasonable amount of time.
This is the only time this specific batch will be available directly through the website. We do plan to make more in the future, but based on the interest we’ve seen, we expect there will be a waiting list moving forward. So once this batch sells out, the only way to get one will be by joining that list.
This is about creating a better experience. We want to avoid the long waiting times some of you have had in the past. When you place an order, you should know what to expect and not be left waiting without clarity.
The truth is, the success of the Core Collection caught us off guard. We weren’t prepared for the demand, and that led to delays we weren’t happy about. That’s why we paused orders on the earlier variants. We needed to catch up and fix the way we do things.
Now that we’ve had time to regroup, this new release marks the start of a more balanced and transparent approach.
And a very special message to you if you’re still waiting for your current order from the earlier Core Collection: please know that we are actively fulfilling these orders. We wouldn’t be announcing this next release if we weren’t confident that every outstanding order will be completed sooner rather than later. Your support has been instrumental for a small watch company like ours, and we can’t wait to deliver your watch soon.
We’ll be updating the website very soon so you can read more about the watch.
Until then, head over to our YouTube channel. We’re going to be posting more regularly from now on, and we’ve just uploaded a video explaining the allocation system in more detail. (Link in our linktree)
Once again, thank you so much for your support. We can’t wait to share more in the coming days.
