ETP Watches, Kronprinsessegade 36, Copenhagen (2026)

10/05/2026

Our favorite lots from this week’s Geneva auctions!

I. Patek Philippe 2523 ‘South America’. Phillips, 9 May. Polychrome cloisonné, two crowns, one continent. CHF 5–10M, give or take a small fortune.

II. Patek × Tiffany 5711/1A-018, Estate of Quincy Jones. Christie’s, 11–12 May. The Tiffany dial gets you the watch. Quincy gets you the story.

III. Cartier Crash, Paris re-edition 1991. Sotheby’s, 10 May. 400 pieces, signed Paris, no apology owed to the London original.

IV. A. Lange & Söhne Grande Complication, 1916. Sotheby’s, 10 May. Fifth of nine. The only one in pink gold. Off the public market since before the Second World War.

V. Rolex Daytona ‘JPS’ Ref. 6241. Sotheby’s, 10 May. 14k yellow gold, made for the American market and rare from the day it left Geneva.

Historic price data provided by

Bidding strategy, condition vetting and post-sale logistics by appointment.

[email protected] · +45 5339 0155

08/05/2026

Meet Paco.

Our new ambassador, in-house collector, and the only man we know who can look at a watch for three seconds and tell you whether it has soul.

Paco does not follow trends.
He remembers when today’s grails were sitting quietly in display cases.
He has opinions on case proportions, bracelet integration, and why some watches should never be polished.

He smokes slowly.
He collects seriously.

And when the world argues, Paco wears the watch.

Introducing Paco’s Wrist, our new collector series from ETP Watches.

First up: the Patek Philippe Cubitus 5821/1AR-001.

“They laughed when the Cubitus arrived.

Of course they did.

Collectors say they want something new, until a brand actually gives them something new. The media saw a square Nautilus. I saw Patek testing the future of its own language.

Do you actually want something new, or just another version of what already made you comfortable?

The Cubitus is not trying to please everyone. That is why I like it. It has tension: steel and rose gold, sport and elegance, familiarity and discomfort. It feels recognisably Patek, but with a sharper, more modern posture.

I understand the idea behind it. Patek needed a watch for a new generation, not by abandoning its heritage, but by stretching it.

The best watches are not always loved immediately. Sometimes the crowd needs time.

I wear the Cubitus because it is early.

Because it has conviction.

And because by the time everyone understands it, I will already have lived with it.”

- Paco’s Wrist

07/05/2026

The flippers have left. The collectors stayed.

Eighteen months after launch, the Patek Philippe Cubitus 5821/1A still trades at a +94% premium above retail. Down just 1.8% from its November 2024 peak of €112,500.

This is the part of the cycle where a watch proves what it’s actually worth.

Patek’s first new sports reference in 27 years isn’t sitting. It’s holding at €88–95k on the secondary market, against €45,500 at the AD.

Pricing data:

Sourcing, contact: [email protected]

07/05/2026

The flippers have left. The collectors stayed.

Eighteen months after launch, the Patek Philippe Cubitus 5821/1A still trades at a +94% premium above retail. Down just 1.8% from its November 2024 peak of €112,500.

This is the part of the cycle where a watch proves what it’s actually worth.

Patek’s first new sports reference in 27 years isn’t sitting. It’s holding at €88–95k on the secondary market, against €45,500 at the AD.

Pricing data:

For sourcing: [email protected]

#5821

15/12/2025

Christmas is about thoughtfulness.
Choosing something meaningful, and choosing it well.

A watch for him that carries presence and character.
A watch for her with elegance and refinement.
Different expressions, united by lasting quality.

From the timeless lines of the Cartier Tank Louis,
to the modern ease of the Patek Philippe Aquanaut,
and the independent spirit of F.P. Journe.

Sourced with care by

Collecting Begins Here…

27/11/2025

Available now at

The Rolex Day-Date 40 Ref. 228235, Everose gold with attitude.
A wristwatch that makes every other calendar feel underdressed.
If your wrist is ready, this one’s available

Model: Rolex Day-Date Ref. 228235
Year: 2019
Condition: lightly used with minimal signs of wear
Comes as full set with box and papers
Price: 40.850€ / 305.000 DKK

12/11/2025

🏁 Rolex Daytona “Le Mans” - A Tribute to Endurance and Elegance

Few watches capture the spirit of speed and legacy like the Rolex Daytona, and few races symbolize endurance and human ambition like Le Mans.

Born from Rolex’s longstanding partnership with the 24 Hours of Le Mans, the yellow gold “Le Mans” Daytona stands as a modern homage to motorsport history.

From Paul Newman’s America to Tom Kristensen’s Denmark, the connection continues.
Kristensen, known as “Mr. Le Mans,” brought pride to Denmark with nine victories at the Circuit de la Sarthe. His legacy resonates deeply with us at ETP Watches, based in Denmark, where the pursuit of precision and endurance defines our ethos.

The Rolex Daytona “Le Mans” in yellow gold, is available on request at

Contact us at:
[email protected]
or WhatsApp at +45 53 39 01 55

Sources: Christie’s and Phillips auction archives, official Le Mans race footage.

27/08/2025

A Legend Returns!

The first stainless steel Patek Philippe Ref. 1518, the watch that made history in 2016 at 11,002,000 Swiss francs, is back under the hammer this November at Phillips Geneva.

Only four steel 1518s exist. This is the market shaping icon that transformed Patek from a collectors secret into auction royalty. The estimate this season is above 8,000,000 Swiss francs.

At we offer discreet consulting for acquiring and selling auction worthy pieces. Whether you want to bid, exit or position a watch for maximum impact, we help you move with confidence in a complex market.

Photos courtesy of: Phillips Geneva

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