Swatch

Swatch Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands.

Permanently closed.

A Swatch is more than a timepiece: it's a 'talking piece', a state of mind and a medium for self-expression. For over three decades, Swatch has been revolutionizing watchmaking with fashionable designs, ground breaking innovations and a provocative spirit that resonates with the artist in all of us. Today Swatch continues to innovate and surprise with new models, collections and special editions.

Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

Playful, ocean-ready design meets the convenience of Swatch Pay!
08/05/2026

Playful, ocean-ready design meets the convenience of Swatch Pay!

05/05/2026
03/05/2026
From the sea to the city, add a colorful, playful twist to your personal style.
01/05/2026

From the sea to the city, add a colorful, playful twist to your personal style.

A touch of pink or a pop of turquoise? What's your pick for Mom this Mother's Day?
29/04/2026

A touch of pink or a pop of turquoise? What's your pick for Mom this Mother's Day?

25/04/2026

Charms that say it all for a mom who is...​
🌟 Magical​
👑 A total queen​
💅 Stylish​
😎 Effortlessly cool​
💪 Strong​
🪩 Fun-loving

Vibrant colors that feel like a tropical paradise 🌺
23/04/2026

Vibrant colors that feel like a tropical paradise 🌺

21/04/2026

讓熱帶色彩塗滿你的世界！ 🏝️
Splash your world with a touch of tropical hues!

靈感源自熱帶天堂的耀眼色彩 🌺A fresh expression of color, inspired by paradise
20/04/2026

靈感源自熱帶天堂的耀眼色彩 🌺

A fresh expression of color, inspired by paradise

18/04/2026

Swatch Nines for 2026 has officially carved its mark in the snow—here’s to the first epic edition in Japan. ❄️

Because it’s not about perfect conditions. It’s about the people, the energy, and turning every moment into something unforgettable.

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