Universal Genève

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Le Couturier de la Montre

Since the 1960s, the slogan meaning “the watch couturier” has defined Universal Genève, capturing its essence of refined craftsmanship, understated elegance, and effortless sophistication.

A closer look at the métiers d’art behind the Polerouter dial. From the meticulous application of the logo and hour mark...
22/10/2026

A closer look at the métiers d’art behind the Polerouter dial. From the meticulous application of the logo and hour markers to the textured outer ring with contrasting polished and matte finishes, each detail contributes to the Polerouters distinctive character.

A closer look at the blue dial of the new Polerouter, defined by its signature crosshair, domed profile and contrasting ...
19/10/2026

A closer look at the blue dial of the new Polerouter, defined by its signature crosshair, domed profile and contrasting polished and matte finishes.

14/10/2026

Timeless codes, refined for today. The new Polerouter features its signature crosshair on a domed dial with rich visual depth, contrasting polished and matte finishes, leaner twisted lugs and an interchangeable brick bracelet inspired by historic pieces.

A look back at the Universal Genève roadshows, from Paris and Milan to Bangkok, Shanghai and Mexico City. More stops are...
12/10/2026

A look back at the Universal Genève roadshows, from Paris and Milan to Bangkok, Shanghai and Mexico City. More stops are still to come.

A unique piece created exclusively for TimeForArt. The Universal Genève Cabriolet De Lempicka pairs velvet teal with an ...
08/10/2026

A unique piece created exclusively for TimeForArt. The Universal Genève Cabriolet De Lempicka pairs velvet teal with an 18K rose gold case and a hand painted miniature of “Portrait d’Ira P.” by renowned miniaturist Isabelle Villa.

This unique timepiece will be available at the dedicated live TimeForArt session, held as part of the Phillips New York Watch Auction: XV at Phillips, on Saturday Decembre 5th, 2026 at 3 pm EST.

© Tamara de Lempicka Estate, LLC

A wardrobe of colours and textures for the Disco Mini. Choose a tweed strap in Honey Yellow or Chambray Blue, handcrafte...
23/09/2026

A wardrobe of colours and textures for the Disco Mini. Choose a tweed strap in Honey Yellow or Chambray Blue, handcrafted by French ribbon maker Julien Faure, renowned for his work with leading fashion houses.

A glimpse inside the Universal Genève Penthouse during Geneva Watch Days, where guests were invited to discover the worl...
05/09/2026

A glimpse inside the Universal Genève Penthouse during Geneva Watch Days, where guests were invited to discover the world of Le Couturier de la Montre through a curated brand experience.

The Disco Mini launches initially with a bangle bracelet, complemented by a versatile line of interchangeable tweed and ...
03/09/2026

The Disco Mini launches initially with a bangle bracelet, complemented by a versatile line of interchangeable tweed and alligator leather straps. Imagined in a wide variety of colours, textures and materials, the straps allow the Disco Mini to adapt to any occasion, reflecting the wearer’s individuality and style.

In the late 1950s, Universal Genève introduced interchangeable watch straps, giving women “a whole wardrobe of watches” ...
28/08/2026

In the late 1950s, Universal Genève introduced interchangeable watch straps, giving women “a whole wardrobe of watches” and turning the timepiece into a versatile companion for every occasion. The Disco Mini continues this tradition, offering the freedom to adapt the watch to every look.

The UG-110 is the natural evolution of decades of Universal Genève craftsmanship and innovation.Designed to meet the dem...
11/08/2026

The UG-110 is the natural evolution of decades of Universal Genève craftsmanship and innovation.

Designed to meet the demands of modern life, the movement features a distinctive three-quarter rotor, is shock-resistant, runs at 4 Hz and delivers a “weekend-proof” 72-hour power reserve within a slender 3.8 mm profile.

A contemporary movement that seamlessly unites aesthetic elegance with technical innovation, embodying Universal Genève’s philosophy of functional beauty.

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Chemin Du Grand-Puits 38
Meyrin
1217

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