The story:
2011: Louis Erard celebrates 80 years of mechanical watchmaking. To mark this anniversary, the Excellence collection – a blend of tradition and modernity – is presented at Baselworld.
2010: The 100,000 watch mark is passed, underlining the brand’s success story.
2009: A new milestone on the way to Haute Horlogerie with affordable prices : Louis Erard launches its first in-house modu
le developed together with Soprod SA.
2007: The 50’000th watch since the brand’s comeback in 2003 leaves Louis Erard’s workshops. In autumn, the company presents its first ladies’ collection, Emotion.
2003: After 10 years of silence, the brand is bought out by private investors and re-launched.
1992: The company changes hands following serious financial problems : transferred to Le Noirmont (JU).
1980: A sustained effort is made to expand the Louis Erard brand, with some success on Asian markets.
1942-1980: Main activity remains casing for other watch companies.
1937: The company employs a staff of over 60.
1931: Production of the first watches under the Louis Erard
brand name.
1929: Foundation of the Louis Erard company in La Chaux-de-Fonds (NE). Corporate name : Louis Erard & André Perret.
1893: Birth of founder, Louis Erard, on 16 February.
