12/10/2026
After meeting Franco Ziviani earlier this year in Munich, the current owner of the GERALD CHARLES brand, a close friend of Gérald Genta and former CEO of Audemars Piguet Italy, and listening to his stories about the brand, his connection with Genta and the watch industry in general, I was keen to learn more about the brand. So I flew to Geneva for it.
Gerald Charles was founded in 2000 by Gérald Charles Genta. Besides designing some of the most important sports watches in the world, he also had his own brands, where he could be more creative and experiment with different designs. Gerald Charles, named after Genta’s first two names, was the last brand he founded. Being a creative mind, running the business was not always easy for him. So, in 2003, he asked his friend Franco Ziviani to buy the brand. Genta continued working as its chief designer until 2011.
In the heart of Geneva, I visited the Gerald Charles Atelier, where you can learn more about the brand and its watches. Some of the watches are assembled here by watchmakers, and there’s also a museum dedicated to the brand. I’ll come back to that in a separate post. And, of course, you can try on some watches.
The Maestro case is the brand’s signature design, used across its collections. It’s interesting to see how many different variations and moods the brand can create around a single case shape, keeping it relevant for so many years.
Check out this carousel for pictures from the Atelier and a few watches on my wrist.