03/04/2026
Ah, the beautiful lifecycle of a hyped watch. It’s like a predictable rom-com, but with more stainless steel and buyer's remorse.
Have you guys noticed this cycle? It happens every single time:
Phase 1: The "Masterpiece"
Every influencer suddenly posts the exact same watch on the exact same day. It’s the "ultimate daily driver," an absolute "strap monster," and apparently "punches way above its weight class."
Phase 2: The FOMO
The herd stampedes. The website crashes. It’s sold out in 2 minutes! We all collectively convince ourselves we need this specific dial color to achieve true happiness.
Phase 3: The Great Migration
Fast forward exactly two weeks. Suddenly, the watch groups and forums are flooded.
"Selling at buying price."
"Worn once for a wrist shot."
"Just didn't bond with it."
(Translation: The influencer magic wore off, reality set in, and I need to fund my next mistake.)
Disclaimer: Look, we’ve all been on the hype train at least once! If you bought the hype and genuinely love the watch—that's a massive win; wear it proudly! But maybe it's time we all start taking the next "Watch of the Century" with a grain of salt?
This post was tongue-in-cheek commentary about the hundreds of microbrands flooding our market these days. I, for one, will never be caught dead with any of these desi microbrands. But that doesn't mean I am right only. Watches are a personal choice; you do what you want to.
Cheers and have fun with this hobby.