Misfit Diamonds

05/28/2026

Clients swinging by our booth at trade shows like “psssst, you got any new swag” 👀

We’ll be in Booth A34055 at the Venetian from May 28th to June 1st for AGTA at JCK in Vegas, slinging misfit diamonds and sapphires (and maybe handing out a little swag too). Speaking of fun hand-outs…

Did you hear about our Pet Rock Scavenger Hunt? We’re hiding colourful rock friends all over the venue this week. Find one and bring it back to our booth for a mystery box with a diamond or sapphire surprise.

Pink Rocks get you a $100 Mystery Box
Green Rocks get you a $250 Mystery Box
Gold Rocks get you a $500 Mystery Box

05/27/2026

Take One or Take Two: which was better?

It’s setup day for AGTA x JCK Vegas! We’ll be rolling up our sleeves and getting the booth setup all day so we’re ready to rock (🤓) tomorrow. We’ll be in Booth A34055 at the Venetian from tomorrow, May 28th, until Monday June 1st.

If you’re at the show, keep your eyes out for some colourful pet rocks that will be hiding around the venue. Thirty-five rocks will be hidden at AGTA at JCK in Vegas next week, bring them back to our booth for a special prize (mystery boxes with diamonds and sapphires in them that range between 100-500 depending on the color rock you find, Pink = 100, Green = 250, Gold = 500). Post your pet rock on social and tag us to be entered into a draw after the show to win a thousand dollar credit on our site 😯

05/26/2026

Some of these salt and pepper misfits clean up pretty nice, if you’re into that whole unincluded thing 😉 Part of our next capsule collection drop of Canadian Diamonds from Gahcho Kué, look for them to hit the site next Monday, June 1st (email subscribers can expect an early access link to hit their inboxes tomorrow 🤫).

05/26/2026

From Canada’s Gahcho Kué Mine to you, coming soon ✨👀
Perfectly imperfect misfit diamonds, these are a little different from the diamonds your grandparents may have had. Traditionally, diamonds were always celebrated for their absence of inclusions. We were taught that flawlessness (or as close as we could possibly get to it) was the goal, and that absence of colour and imperfections were the only metrics for evaluation the beauty of a stone.
I don’t know about you, but I’ve always found that the beauty in nature and in life tends to be messy, and that imperfections like Wood grain, veins in marble, nuance of colour, these are all things that natural beauty it’s character.
These misfits lie somewhere outside of the traditional metrics for diamonds. They are lower clarity than I1-I3, and many of them carry a tint of colour (greys, greens, black, silver, brown, red, orange, etc). 20-30 years ago, they were considered unfit for fine jewelry and cast aside.
I’ve always always had a thing for misfits. The island of the misfit toys was one of my favourite parts in the Rudolph Christmas movie, and I’ve always felt like a bit of a misfit in this industry. Naturally, it was weird, off-the-beaten-path diamonds that caught my eye and gained my curiosity. Mineral inclusions, trigons, unique colours (don’t get me started on Fancy Grey and Fancy White Diamonds), shapes and cuts felt way more interesting than traditional colourless, high-clarity diamonds. While there is plenty to love about a Flawless D colour diamond, we think the definition of beauty can expand beyond them. Each of these diamonds is a geological treasure; a crystallization of earth, heat and pressure over millions of years into a one of one natural creation, framed in facets by human hands.
These misfits are part of our upcoming drop of mine to market Canadian Diamonds from the Gahcho Kué Mine. Individually traced from rough to polish, we’re excited to send them out into the wild. Look for them to hit the site next week (email subscribers can expect an early access link later this week).

05/25/2026

Leave no stone behind 🫡

05/23/2026

Can’t let indecision cloud your judgement ☁️ New capsule collection of mine to market Misfit Diamonds from the Gahcho Kué Mine drops next week ✨👀

05/23/2026

Better than a golden ticket wrapped around a W***y Wonka Chocolate Bar, gold rocks are our rarest pet rocks to date! Thirty-five rocks will be hidden at AGTA at JCK in Vegas next week, bring them back to our booth for a special prize (mystery boxes with diamonds and sapphires in them that range between 100-500 depending on the color rock you find, Pink = 100, Green = 250, Gold = 500). Post your pet rock on social and tag us to be entered into a draw after the show to win a thousand dollar credit on our site 😯

Can’t wait to see everyone in Vegas, we’ll be in the Venetian in Booth A34055 at AGTA at JCK May 28-June 1, swing by the booth and say hi!

05/21/2026

Sometimes I wonder the heck are even we doing over here 😂

Pet Rocks are coming to AGTA at JCK Vegas, if you spot one of these colourful little guys at the show, bring it to our booth for a mystery box treasure. If post yours on social and tag us, we’ll also enter you into a draw for a credit on our site.

Hope to see many of you at the show, we’ll be at Booth A34055 May 28th to June 1st in the Venetian, swing by and say hey if you’re in Vegas 🥸

05/21/2026

05/20/2026

Last day to claim one! Nine out of the seventeen diamonds are left! We listed 17 rough diamonds from Canada’s Gahcho Kué Mine, each one with planning schematics for possible faceting options, and you have a chance to choose their ultimate fate! Old Mine Cut Cushion? Antique inspired Moval? 17 Step Cut Kites? Here’s your opportunity to author some Diamond destinies!

We’ve worked with our cutters to map out possible cutting options for seventeen diamonds from one of our mine to market capsule collections and listed them on our site and retail partner sites. For a limited time, clients have the opportunity to purchase a rough before it is cut and select what they want the stone faceted into. This parcel goes into cutting on May 21st, so move quick if you want to get in on the fun, because today is the last day. Any unclaimed stones will have their fates decided by us, with these diamonds set to arrive from production in July.

We like to think of this sorta like a Choose Your Own Adventure Story, only with diamonds. Let the adventures begin! Wholesale clients can log onto our site for trade pricing and details. For Retail purchase, check out our Retail Directory for jewelers who work with our stones, listed by city and country, DM or comment below for more info.

05/19/2026

Hopefully the creative team got what looks like much needed R&R over the long weekend 😅 Hope you like the little carat-catures(?) they created for you with our calibrated diamond and sapphire melee. We’ll be bringing all the layouts to Vegas for AGTA at JCK May 28th to June 1st in the Venetian Ballroom, swing by Booth A34055 to check ‘em out ✨👀

Don’t sweat it if you won’t be coming to Vegas, you can shop our calibrated mini misfits online on our site. Order per piece by mm size for custom jobs (no minimum orders!) or a carat plus at a time for stock orders. DM or comment below for links 🙌🏼