AiHello

AiHello Amazon Ads Automation to help grow your revenues, reduce work hours spent on ads management and decrease your ad costs.

Take complete control of your e-commerce marketing on Amazon.

The Advertising Cost of Sales, or ACoS, is the amount of money you spend on advertising for every dollar of revenue you ...
05/30/2026

The Advertising Cost of Sales, or ACoS, is the amount of money you spend on advertising for every dollar of revenue you generate. It can also be thought of as the ratio of ad spend versus target sales.

In Amazon PPC, your Advertising Cost of Sales (ACoS) is crucial. It's an important indicator for determining your Amazon advertising strategy. Your ACoS is a shaky metric for success that determines how you bid on search terms. ACoS is everything in Amazon PPC advertising.

A decent example of an ACoS computation is as follows: If your ACoS is 25%, you paid $0.25 for every dollar you made, or $25 for every $100 you made (we're only looking at Ad Spend here, not production costs, Amazon fees, or anything else).

Amazon ACoS is a crucial metric for determining the success of your campaign.

If you're a seasoned PPC marketer, you'll see that Amazon borrowed this concept from Google Ads, which use Return on Ad Spend (ROAS). Here are some more Amazon PPC vs. Google Ads pointers.

Optimize your Amazon advertising with ACoS! Discover what Advertising Cost of Sales is, how to calculate break-even, and strategize for Amazon PPC success.

Amazon has always been focused on growth, and they take opportunities everywhere they can. This means that you, as a sel...
05/23/2026

Amazon has always been focused on growth, and they take opportunities everywhere they can. This means that you, as a seller, should be riding that wave alongside them. They have the advantage of big data, which means they will always steer toward customers and revenues. In short, because Amazon is pushing hard for advertising, it's a sure sign that your Amazon advertising needs to be scaled.

In the Amazon universe, expansion feeds growth, and the bigger you are, the easier it is to obtain more customers and sales. As you advance through the rankings, you may even pose a real threat to the top competitors in your category.

The majority of businesses tailor their advertising methods to the Amazon customer. There are a lot of them, and more are being added all the time, so it's a solid start. However, putting sponsored advertising on the platform is no longer the only option, and honestly, it is no longer sufficient.

Amazon has always been focused on growth, and they take opportunities everywhere they can. This means that you, as a seller, should be riding that wave alongsid

This week we have two major updates: Global View and "My Keyword Performance".ONE Global viewAll of our views now have a...
05/22/2026

This week we have two major updates: Global View and "My Keyword Performance".

ONE Global view

All of our views now have a global view of all your Amazon accounts across all market places. You no longer have to choose the region and then select the marketplace as all the market places in a visual format are provided on the top header.

Your business is global, so should be your software!

Your account keywords with performance in Keyword Research

Keyword Research page now also displays all the keywords/search terms for each product ranked by performance.

Our internal algorithm sorts all the keywords and search terms across all campaigns for your product and displays them in this page.

Along with this there were tons of fixes for AiHello SmartView. If you haven't used SmartView we recommend you give it a shot. Its Free and provides a 360 view of your Amazon account including the reasons for your performance (or lack of it)

This week we have two major updates: Global View and "My Keyword Performance". ONE Global view All of our views now have a global view of all your Ama

Should you grow your online store in Asia or Europe? What about both? With the launch of Amazon.tr, internet businesses ...
05/16/2026

Should you grow your online store in Asia or Europe? What about both? With the launch of Amazon.tr, internet businesses now have access to the Middle East's most Western nation.

With an estimated value of $12.76 billion (€10.76 billion) in 2019, Turkey's eCommerce sector is a sizable fish to capture. Turkey is a regional eCommerce leader and more than just a lucrative new market; in fact, in July 2020 it launched a strong campaign to expand eCommerce in the Middle East-North Africa region, which was supported by 23 of Turkey's largest online retail giants.

But are you the ideal fit for this lucrative eCommerce market? Will revenues cover the costs of expansion? What is the best method to promote yourself in this unique culture? We'll go over all you need to know about eCommerce in Turkey in this article so you can make an informed decision.

Should you grow your online store in Asia or Europe? What about both? With the launch of Amazon.tr, internet businesses now have access to the Middle East's mos

What could be better than starting out on South America's largest eCommerce market? breaking in at a time when it is exp...
05/16/2026

What could be better than starting out on South America's largest eCommerce market? breaking in at a time when it is expanding rapidly!

Brazil is the richest, biggest, and most populated country in South America, making it a valuable market for online merchants wishing to grow, particularly on Amazon Brazil.

This guide is for you if you want to start selling on the Amazon Brazil marketplace. We'll discuss the state of Brazilian eCommerce, what Brazilians buy, and how fierce the rivalry is. Like its namesake in Brazil, the Amazon can be a true jungle.

Brazilian eCommerce: A Profitable Opportunity

There is no denying that Brazilian eCommerce is at a pivotal moment right now. On a somber note, scientists attribute the high increase in interest in internet shopping—which has increased by 65.7%—to the COVID pandemic. However, the recovery has prompted thousands of small- and medium-sized Brazilian enterprises to go online, securing the market's future.

What could be better than starting out on South America's largest eCommerce market? breaking in at a time when it is expanding rapidly! Brazil is the richest

Amazon is a competitive marketplace with the greatest market share in the eCommerce business in North America. It's diff...
05/14/2026

Amazon is a competitive marketplace with the greatest market share in the eCommerce business in North America. It's difficult to succeed in the ever-increasing competition on Amazon, where more than 2 million merchants are expanding their companies. Two-thirds of major countries start their search for new items on Amazon. Because of its accuracy and personalization capabilities, the search engine is quite popular, and Amazon's algorithm is constantly updated to present buyers with the most relevant and trusted goods in their search results. Amazon is continuously looking for methods to enhance competition and the presence of new merchants in order to spur innovation.

While advertising is one of the most important aspects of dominating on Amazon, keeping up with the Amazon A9 algorithm is another. Though it has been dubbed the A10 algorithm by some, it is quite similar to the A9 algorithm. The weighting given to particular factors, on the other hand, is a significant distinction.

Want to dominate on Amazon? Discover the powerful Amazon A10 algorithm, key to higher rankings and converting shoppers in North America's top eCommerce market.

Are you considering launching an Amazon FBA company in Australia? If so, you've arrived to the correct place. This manua...
05/11/2026

Are you considering launching an Amazon FBA company in Australia? If so, you've arrived to the correct place. This manual will assist you in becoming familiar with the fundamentals of Amazon AU FBA selling, including why sell in Australia, how to register for the marketplace, what to consider when assessing a product for listing, where to get a trustworthy and affordable supplier, and much more.

Let's start with the fundamentals before we get right in.

What is FBA on Amazon?

An Amazon fulfillment program for sellers is called FBA. It enables you to transport your merchandise to Amazon warehouses, where it is picked, packaged, and shipped to your consumers for a modest cost by Amazon employees. With the FBA program, even returns and refunds are taken care of by Amazon, thereby automating a major portion of your operation. Running a private label or wholesale company on Amazon in this way is the most practical.

Master Amazon FBA in Australia! Our guide helps you launch your business, find suppliers, and capitalize on low competition & high ROI in the Amazon AU market.

On Amazon, staying on top of your game as a seller includes you choosing from a range of Amazon campaign types. And expe...
05/08/2026

On Amazon, staying on top of your game as a seller includes you choosing from a range of Amazon campaign types. And expect the number of these new alternative ad angles to grow as Amazon's efforts to make advertising more complex and intricate with each release.

As ad kinds become more complicated, additional advertising fields will be introduced on search engine result pages and product pages. It's safe to state that advertising isn't going away.

Because we start testing with these new ads more, complexity will most likely lead to more ad spend, which will benefit Amazon. Mastering and focusing on the fundamentals is more crucial than ever to stay on top of your game. Concentrate on enhancing product quality and regularly tweaking product listings to make the most of your advertising dollars.

With this logic in mind, some Amazon marketers may consider pausing campaigns in the hopes of maximising their efforts.

This is sometimes the best method.

Maximize Amazon ad spend! Learn when to pause Amazon campaigns effectively, covering high ACoS, out-of-stock products, and campaign over-saturation for sellers.

Last year, Amazon introduced Product Targeting, a new feature in Sponsored Products that allows sellers to target certai...
05/05/2026

Last year, Amazon introduced Product Targeting, a new feature in Sponsored Products that allows sellers to target certain brands, categories, and products for ad display. Marketers and sellers now have precise control over Amazon PPC campaigns thanks to this functionality. Sellers may now choose where their adverts will appear with pinpoint accuracy.

Previously, sellers could only target consumers using an automated or keyword-based option; they may now target customers using particular ASINs and categories, similar to how Product Display Ads work. So, what's the difference between Product Display Ads and Sponsored Product Targeting?

In essence, Product Display Ads allow you to change bids at the campaign level, whereas Sponsored Product Targeting allows you to change bids for each targeted ASIN individually. Sellers may now improve their advertising by only targeting goods that convert thanks to this narrow targeting.

Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN/category control for sellers to maximize sales and optimize ACoS.

This has been an exciting week at AiHello. We just released one of the largest major upgrades to AiHello AutoPilot algor...
05/04/2026

This has been an exciting week at AiHello. We just released one of the largest major upgrades to AiHello AutoPilot algorithm.

The biggest update is that AutoPilot now considers keyword performance across your whole account for each product. This ensures that if a keyword is transferred across campaigns, AutoPilot already knows the performance in previous campaign and updates the bids accordingly.

This update also resulted in us creating a new module where you can see all the keywords & search term query performance ranked and scored by product. We will be opening up this module shortly to all of our users.

The algorithm also now ensures that your top performing keywords are given more opportunity to perform before it's bid is reduced if it's performance is diminished for few days.

AutoPilot considers the keyword score and ranking for all bid changes and you should be able to see your keyword scores in each of your campaigns-> keywords page.

And lastly!

AiHello AutoPilot just received a major algorithm upgrade! Experience account-wide keyword performance, smarter bid management, and new dashboard insights for your campaigns.

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