It was a chance meeting in Bangkok in 2002, with a connected and insightful diamond industry manager, that put Diamonds West co-founders Niel Westman and Lauren Zenzen on a path that would come to revolutionize the way people buy diamonds today. And so the ambitious couple set out to re-imagine how people could access diamonds – certainly one of life’s most important and meaningful acquisitions. T
his meant a customer-focused approach that lifted the veil from diamonds while bringing them to the world of e-commerce. In one ingenious stroke, Diamonds West lowered the cost, increased accessibility, ensured quality – and made the entire process easy and worry-free.
