START by WGSN

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START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Created by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

Our weekly curation brings together the key directions already shaping what consumers will want and next season's store ...
25/10/2026

Our weekly curation brings together the key directions already shaping what consumers will want and next season's store displays.

Strategic insights that caught our radar:
• Tailoring: Fluid Woven Fabrics
• Menswear: Sportswear Set
• Beachwear: Bucolic Romance
• Kidswear: Textured Fabrics

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

O maximalismo assume o protagonismo na joalheria da Primavera/Verão 27/28.Os maxi colares voltam com força total em comp...
23/10/2026

O maximalismo assume o protagonismo na joalheria da Primavera/Verão 27/28.
Os maxi colares voltam com força total em composições botânicas exuberantes, peças esculturais e uma mistura rica de metais e técnicas artesanais.

Quer saber como aplicar essa tendência nas suas coleções? Acesse a START by WGSN no link da bio!

Layering meets loungewear: the ultimate answer to unpredictable weather and effortless styling. From lightweight knits t...
20/10/2026

Layering meets loungewear: the ultimate answer to unpredictable weather and effortless styling. From lightweight knits to asymmetric necklines, multi-layering adds depth and versatility to simple lounge pieces.

Ready to apply this trend to your next collection? Tap the link in bio to access START by WGSN.

Aligned with Summer 2027 confirmations, the 2026 Victoria's Secret Fashion Show highlighted key aesthetic directions alr...
19/10/2026

Aligned with Summer 2027 confirmations, the 2026 Victoria's Secret Fashion Show highlighted key aesthetic directions already gaining momentum in the market. Swipe through the carousel to see our curated selection of maximalist florals, saturated digital colors, artisanal textures, fringe accents, and body jewelry.

Want to understand the technical and commercial application of these trends? Access START by WGSN now.

Elements of nature come to life with three-dimensional depth in womenswear, transforming silhouettes, volumes, and acces...
15/10/2026

Elements of nature come to life with three-dimensional depth in womenswear, transforming silhouettes, volumes, and accessories into high-appeal aesthetic statements for the resort and casual markets.

Swipe through the carousel to explore the application details, and save this post to guide your product development research!

📌 Is your brand planning to bet on 3D appliqués and tactile textures for the upcoming summer collection? Let us know in the comments!

15/10/2026

New Case Study at START Academy: Challenging Traditional Concepts in Bridalwear.

How do you build and scale an independent fashion brand in the luxury segment while maintaining operational efficiency? In this new case study, we follow designer Rebeca Nepomuceno's journey in structuring her bridal atelier and her eveningwear brand, Bohemia de Rebeca.

You'll discover how the designer established a signature identity by turning away from conventional fabrics in favor of developing bespoke textures and reviving artisanal handcraft techniques—balancing creative research with process management to ensure scalable business growth.

An essential lesson on positioning, product development, and management within the bridal and eveningwear markets.

🚀 Available now on the platform. Click the link in bio to watch.

From urban looks to resortwear, the bubble silhouette is cementing its place for Spring/Summer 2027 through rounded volu...
14/10/2026

From urban looks to resortwear, the bubble silhouette is cementing its place for Spring/Summer 2027 through rounded volumes and gathered hems that transform casual pieces into high-appeal aesthetic statements.

Swipe through the carousel to see the highlights of our curation, and save this post to guide your design team!

📌 Is your brand planning to include bubble skirts or dresses in next summer's mix? Tell us in the comments!

Beyond basic: How tech influences S/S 27 through Digital Minimalism.Digital aesthetics are evolving. For S/S 27, tech in...
08/10/2026

Beyond basic: How tech influences S/S 27 through Digital Minimalism.

Digital aesthetics are evolving. For S/S 27, tech influence manifests through sophisticated, clutter-free garments, fluid proportions, and tactile surface finishes that elevate perception of value on the retail floor.

Want to learn how to translate this macro trend into commercial bestsellers?

Comment DIGITAL in the comments to receive the full free report directly in your DMs and get ahead of the S/S 27 planning cycle!

The Paris Spring/Summer 2027 runways prove that layering is the ultimate styling trick to refresh your collection's aest...
07/10/2026

The Paris Spring/Summer 2027 runways prove that layering is the ultimate styling trick to refresh your collection's aesthetic and elevate your campaign imagery.

Swipe through the carousel for our curated roundup of the best combinations, and save this post to guide your styling team!

💡 Learn how to translate global runway trends into commercial best-sellers!

Comment RUNWAY below to receive the registration link for our Free Fashion Week Highlights Webinar directly in your DMs.

As street and active influences continue to dominate everyday wardrobes, fleece and French terry adapt for S/S 27 throug...
06/10/2026

As street and active influences continue to dominate everyday wardrobes, fleece and French terry adapt for S/S 27 through lighter fabric weights and unexpected silhouettes.

By balancing traditional matching sets with summer-driven items like dresses and cropped jackets, brands can offer practical, high-value casualwear that meets the demand for year-round comfort.

📌 Is your brand incorporating lightweight knits and French terry into your S/S 27 casualwear range? Drop your thoughts below!

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