START by WGSN

START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Create

d by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

Winter 26/27 minimalism gains volume and structure. Voluminous sets emerge as key pieces of the season, investing on cle...
28/05/2026

Winter 26/27 minimalism gains volume and structure. Voluminous sets emerge as key pieces of the season, investing on clean shapes and technical finishes to create impact without visual excess, blending elegance and functionality for everyday wear.

Save our tips to explore this trend in your next collection!

Amidst the darker color palettes of Fall/Winter 26/27, Grayish Blue helps break the seriousness of deep darks, adding a ...
27/05/2026

Amidst the darker color palettes of Fall/Winter 26/27, Grayish Blue helps break the seriousness of deep darks, adding a modern, versatile, and easy-to-match touch to the retail floor. It’s the ultimate "stealth wealth" color for accessories.

Will this shade be making an appearance in your F/W 26/27 accessory line? Let us know below!

26/05/2026

How do you scale an independent designer brand until it becomes the strategic target of a major fashion group? In the brand-new track from START Academy, Manu Bragança, founder of .oficial, takes you behind the scenes of this multifaceted journey.

In this video series, she reveals the step-by-step transition through different business models and the strategic process behind the merger with Grupo Guerreiro. A true masterclass in management, market vision, and M&A (mergers and acquisitions) for creatives.

🚀 Content available now for subscribers. Watch through the link in our bio!

What our Content team mapped out this week becomes strategy on your design table tomorrow.Did you catch it?• Second Skin...
24/05/2026

What our Content team mapped out this week becomes strategy on your design table tomorrow.

Did you catch it?
• Second Skin (Updates)
• Australia Fashion Week: Highlights
• Activewear: Ultraviolet
• Kidswear: Expanded Playfulness

The full analysis of each topic is already on the platform. Link in bio!

22/05/2026

The power of cultural branding: A conversation with Anuar Layón at Tecnomoda. 🇲🇽🔥
We sat down with designer and creative mind during the Tecnomoda event in Mexico to talk about the business behind a cultural phenomenon.
From creating the viral "Mexico is the S**t" movement to redefining contemporary Mexican streetwear, Anuar shares his insights on how to build a brand that connects deeply with community, identity, and global relevance.
Press play to learn how a powerful message can turn into a massive retail and cultural success.

What makes a brand truly unmissable today? Drop your thoughts below!
---
De un mensaje viral a un fenómeno de branding: Entrevista con Anuar Layón en Tecnomoda.
️
Durante el evento Tecnomoda en México, tuvimos el honor de platicar con , la mente creativa detrás del icónico movimiento "Mexico is the S**t".
Anuar nos comparte su visión sobre el streetwear contemporáneo, la importancia del diseño con identidad y cómo una marca puede convertirse en un verdadero símbolo cultural que resuena a nivel global. Una masterclass de comunidad, autenticidad y negocio.

¡Dale play y descubre los insights que todo emprendedor de moda necesita escuchar!
CTA: ¿Cuál es el mayor reto al crear streetwear con identidad hoy en día? ¡Te leemos!

**t

22/05/2026

Behind the seams of Mexican luxury: an exclusive chat with Yakampot. 🇲🇽✨
During the Tecnomoda event in Mexico, we caught up with the Creative Director of to discuss the future of contemporary Latin American design.
Known for masterfully blending traditional indigenous craftsmanship with sophisticated, modern silhouettes, Yakampot is a true masterclass in fashion heritage and brand positioning.
Press play to hear her exclusive insights on how to scale cultural identity without losing authenticity.

How does your brand balance tradition and trend? Let’s discuss below! 👇

---

Diseño con identidad: platicamos con la Directora Creativa de Yakampot en Tecnomoda. 🇲🇽 Conexiones START.
Directo desde México, tuvimos un encuentro exclusivo con la mente creativa detrás de durante el evento Tecnomoda.
Platicamos sobre cómo la marca ha logrado posicionar la artesanía tradicional mexicana en el mercado del lujo contemporáneo. Una visión única sobre el diseño con propósito, la preservación cultural y las estrategias clave para conectar con el consumidor actual.
¡Dale play y llévate estos insights directo a tu estrategia de negocio!

¿Qué es lo que más te inspira del diseño latinoamericano? ¡Te leemos en los comentarios! 👇

From resort to urban: The best of Australia Fashion Week.The Australian runway proved that contemporary fashion and util...
21/05/2026

From resort to urban: The best of Australia Fashion Week.

The Australian runway proved that contemporary fashion and utilitarian style go hand in hand. Between fluid transparencies, the Office Lounge aesthetic, and the strategic use of leather, the event that shook up the fashion world from May 11th to 15th delivered the key directions for the upcoming sunny seasons.

We filtered through over 20 runway shows to bring you only what truly matters for your fashion business.

Did you like this curation? Save this post to use as a reference for your next moodboard!

The equestrian universe invades women's styling with rustic-aesthetic belts. Whether in smooth leather or suede, the key...
20/05/2026

The equestrian universe invades women's styling with rustic-aesthetic belts. Whether in smooth leather or suede, the key piece of the Equestrian Elegance theme features striking buckles and utilitarian finishes to redefine the season's silhouettes, while raw textures add immediate sophistication to the collection.

Did you like this insight? Save this post to reference when putting together your campaign looks!

Latin identity gained full momentum on the Bogotá runways between May 12th and 14th. This edition was marked by the cele...
19/05/2026

Latin identity gained full momentum on the Bogotá runways between May 12th and 14th. This edition was marked by the celebration of handmade craftsmanship, rich textures, and a design that overflows with creativity and cultural heritage.

In this carousel, we summarize the key highlights of color, style, and styling so you can stay on top of the most relevant trends from this fashion scene.

Want to see the full applicability analysis? The event report is already live on our platform. Link in bio!

START invites you to an exclusive deep dive into our intelligence. Ahead of the major fashion weeks, our First Looks ses...
18/05/2026

START invites you to an exclusive deep dive into our intelligence. Ahead of the major fashion weeks, our First Looks session reveals commercially driven themes for Women’s Spring/Summer 2027, confirming the must-have colors and prints for the upcoming season.
Equip your brand for success with actionable insights into what the consumer will actually buy. It’s time to turn trends into profit!

📅 Mark your calendar:
June 17th | 4 p.m. (New York EDT time)
Online Event - Register now at the link in our bio!
---
START te invita a una inmersión exclusiva en nuestra inteligencia. Antes de las principales semanas de la moda, nuestra sesión First Looks revela los temas comerciales clave Femeninos de Primavera/Verano 2027, confirmando los colores y estampados imprescindibles para la próxima temporada.
Equipa tu marca para el éxito con información estratégica y práctica sobre lo que el consumidor realmente va a comprar. ¡Es hora de transformar las tendencias en ganancias!

📅 Marca tu calendario:
18 de junio | 2 p.m. (hora CST de CDMX)
Evento Online - Regístrate ahora en el enlace de la bio.

The summary your planning needed today.We’ve filtered what truly matters in fashion this week:• Streetwear: Layers• Mens...
17/05/2026

The summary your planning needed today.

We’ve filtered what truly matters in fashion this week:
• Streetwear: Layers
• Menswear: Pleats
• Sleepwear: 1920s Silhouette
• In practice: AI Designer - Key pieces

The full analysis of each topic is already on the platform. Link in bio!

Endereço

Rua Tabapuã, 841, 1 Andar
São Paulo, SP
04533-013

Horário de Funcionamento

Segunda-feira 09:00 - 18:00
Terça-feira 09:00 - 18:00
Quarta-feira 09:00 - 18:00
Quinta-feira 09:00 - 18:00
Sexta-feira 09:00 - 18:00

Site

Notificações

Seja o primeiro recebendo as novidades e nos deixe lhe enviar um e-mail quando START by WGSN posta notícias e promoções. Seu endereço de e-mail não será usado com qualquer outro objetivo, e pode cancelar a inscrição em qualquer momento.

Entre Em Contato Com O Negócio

Envie uma mensagem para START by WGSN:

Atalhos

Compartilhar