10/03/2026
Today at Antwerp Central station, we launched a public awareness campaign to highlight the risk of being misled when buying a diamond jewel.
*The core issue?* Many consumers simply don’t know the difference between natural and synthetic diamonds.
*The risk?* Buying a synthetic diamond while paying the price of a natural one.
During the campaign, passers-by had the opportunity to have their jewelry scanned by an expert and discover what kind of “diamond” they actually own.
Because buying a diamond is never just another purchase. It’s often both an emotional and a financial investment and that’s why knowing what you’re buying matters.
Curious to see how it went? Watch the aftermovie of the campaign launch attached.
Want to be sure you’re making an informed choice? Check our diamond jewelry buyer guide: www.awdc.be/for-consumers