17/05/2021
Colours are more than just a visual aid because colours convey emotions, feelings and experiences. It will help if they are abreast with this because choosing a colour scheme can affect their business – it may either make or break them.
A branch of psychology called “colour psychology” is the study that deals about colours and its effect to human behavior.
• BLUE – Blue is seen to be very positive colour. It may invoke trust, security and responsibility. It is also associated with creation and serenity. Blue instills trust and security that’s why there are many institutions that count on this color.
• RED – Red is a powerful colour. It is also very energetic, aggressive and provocative. Red can be used to incorporate passion and energy to your product.
•GREEN – This colour symbolizes health and nature. It also has a calming feeling especially for lighter shades of green.
• YELLOW – Yellow is the colour for vibrancy and optimism. It can also be motivating and captivating that’s why some tag prices are in this colour because it helps get the attention of customers.
• PURPLE – This colour offers sophistication, nostalgia, exclusivity and royalty making it perfect for some of those selling expensive jewellery.
• PINK – Dark shades of pink are very energetic and instills excitement while lighter shades shows a romantic feel.
• ORANGE – This colour can be effective for children because of its cheerful, friendly and fun feels.
• BROWN- This shade elicits simplicity and stability. It also looks very down to earth.
• Black – Black promotes a serious or classic campaign. There is also sophistication and exclusivity in this colour which works well with expensive products.
• White – This colour looks very plain but when used, it shows purity, cleanliness and is very enticing to the human eye.
Every colour has an equivalent meaning behind it and conveys a certain feeling which makes them all the more vital, that’s why it pays if business owners have a little background before choosing a colour scheme.
What is your brand colour?
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