14/04/2026
I was thinking about my “why” behind Altra.
It’s funny, because where it started
is quite different from where it is now.
In the beginning, it was simply my creative outlet.
I’ve always felt that part of me strongly, and through Altra I found a way to express it in my own language.
As Altra evolved, I did too… and vice versa.
“Altra” in Italian means “the other”.
And in many ways, it’s felt like a shared journey between me and her..growing, evolving, and shaping each other along the way.
As things unfolded, the bespoke side of my work naturally took its own direction, I followed,
and it has become a layered and enriching part of my life,
that I looooove so much!!
I see my today’s “why”
As to be a channel for your story
(This is not woo woo stuff)
to translate them into something you can hold.
Because meaning, is everything.
And that’s what jewellery is, for me.
Something that holds a piece of you,
a core memory of your life.
Anyway.. that’s me today! ☺️
And you?
What is your why?
Think about it! 🤗💗