Swiss Concept Australia

Swiss Concept Australia Specialising in Swiss watches, Swiss Concept is one of the premier destinations for luxury watches in Sydney.

We are an authorised retailer for Rolex and Audemars Piguet.

Discover the modern face of a long tradition. Glashütte Original’s Senator Chronometer is the cotemporary successor to t...
01/06/2026

Discover the modern face of a long tradition. Glashütte Original’s Senator Chronometer is the cotemporary successor to the famous precision timepieces that had once made its hometown world-famous. Officially certified as a chronometer, it unites mechanical complexity with traditional elements and a calm, balanced design. Unmistakably Glashütte Original

The classic watch of reference. The Rolex Datejust 41 in Oystersteel and yellow gold, 41 mm case, olive green dial, a Ju...
31/05/2026

The classic watch of reference. The Rolex Datejust 41 in Oystersteel and yellow gold, 41 mm case, olive green dial, a Jubilee bracelet.

30/05/2026

Born from a high-flying 1984 collaboration with the Frecce Tricolori aerobatic squadron, Breitling’s ultimate all-purpose Chronomat combines an in-house mechanical movement and 200-meter water resistance with its signature rider-tab bezel and Rouleaux bracelet, making it perfectly engineered for both the cockpit and formal events.

The ultimate watch of prestige. The Rolex Day-Date 36 in 18 ct white gold, 36 mm case, white mother-of-pearl set with di...
28/05/2026

The ultimate watch of prestige. The Rolex Day-Date 36 in 18 ct white gold, 36 mm case, white mother-of-pearl set with diamonds dial, a diamond-set President bracelet.

27/05/2026

The @‌Rolex Day-Date. A horological miracle. The first self-winding waterproof wristwatch to display the date and day of the week spelt out in full. At midnight, something is achieved that has come to be known as “the miracle of midnight,” when both the day and date change simultaneously. Mother-of-pearl dial with diamond hour markers and bezel set with trapeze-cut diamonds. 18ct white gold, 36mm, calibre 3255.

The Chronomat B31 Automatic 40 in ice blue with a platinum bezel. Slimmercase profile, improved movement specs, and opti...
26/05/2026

The Chronomat B31 Automatic 40 in ice blue with a platinum bezel. Slimmer
case profile, improved movement specs, and optimised wearability.

A new expression of classic elegance: refined details meet a uniquely finished movement within a 39mm case. Roman and Ar...
25/05/2026

A new expression of classic elegance: refined details meet a uniquely finished movement within a 39mm case. Roman and Arabic numerals dance on a papyrus dial, secured with our innovative "T-fit" clasp for unparalleled comfort.

Unique radiance. The new Oyster Perpetual 36 in Oystersteel sports a vibrant Jubilee motif dial with the letters of the ...
23/05/2026

Unique radiance. The new Oyster Perpetual 36 in Oystersteel sports a vibrant Jubilee motif dial with the letters of the name displayed in a complex interplay of colours.

The Chronomat B31 Automatic 40. Now with a fully integrated case and (adjustable!) bracelet. It’s the very first manufac...
22/05/2026

The Chronomat B31 Automatic 40. Now with a fully integrated case and (adjustable!) bracelet. It’s the very first manufacture automatic time and date Chronomat.

21/05/2026

A revolution in comfort and materials: introducing a new ceramic bracelet, engineered for resilience and designed for distinction. Encased within 41mm of matt black ceramic, experience a bold evolution in wearability.

Address

388 George Street
Sydney, NSW
2000

Opening Hours

Monday 10:30am - 5:30pm
Tuesday 10:30am - 5:30pm
Wednesday 10:30am - 5:30pm
Thursday 10:30am - 6pm
Friday 10:30am - 5:30pm
Saturday 10:30am - 5pm

Telephone

+61292216288

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