28/05/2026
I tell my people this all the time: if you want a financial investment, do not buy jewellery. Go buy a 1-ounce 24ct bullion coin and put it in a safe.
Modern fine jewellery is an aesthetic purchase, an emotional heirloom, and a piece of wearable engineering. When you buy a bespoke ring, you are paying a massive premium for a craftsperson to bend a stubborn, raw element to their will so you can safely wear it on your hand for the next fifty years without the stones falling out.
You are buying functional art. You don’t look at a # painting and calculate its value based on the wholesale cost of the canvas and the oil paint. You shouldn’t do it with your jewellery either