29/04/2026
This one’s a little bittersweet.
I’ve decided to close my jewellery business.
What started as something creative and exciting slowly turned into something that felt heavy and I don’t want to lose my love for making which is starting to happen.
The market is oversaturated, people are spending less, and competing with places like Temu and Amazon makes it hard for handmade to even get a look in.
Add in social media that feels like posting into a void where posts barely get seen, and it just doesn’t stack up.
I gave it everything - time, energy, ideas, late nights and honestly it just stopped feeling good and I’m not wanting to continue pushing uphill forever.
So I’m choosing to let it go - at least in this form.
I’m so grateful for every order, every kind message, every bit of support along the way. It never went unnoticed 💖.
For now, I’m going back to creating just for me.
And that feels like the right next step 🤍