Simon Alexander Jewellery Boutique

Simon Alexander Jewellery Boutique Adelaide manufacturing jeweller — bespoke engagement and wedding rings, designed with you and Australian made. Official maker of the SANFL premiership rings.

Led by diamantaire Simon Dimasi, author of A Diamond Truth. simonalexander.com.au

Buying a diamond? Four little words decide everything: cut, colour, clarity and carat — the 4 C’s.The part most people d...
04/06/2026

Buying a diamond? Four little words decide everything: cut, colour, clarity and carat — the 4 C’s.

The part most people don’t know: cut matters most. It’s what actually makes a diamond come alive — more than size. Swipe through for where your money shows, and where you can quietly save.

Natural or lab-grown, every stone we set is independently certified. Come see the difference in person at our Adelaide boutique, Level 1, 14 King William Street — book a private appointment any time

ART IN STRUCTURE — IIThe second study in an ongoing exploration of diamond as material and symbol.Surface / SubstancePri...
20/02/2026

ART IN STRUCTURE — II

The second study in an ongoing exploration of diamond as material and symbol.

Surface / Substance
Price / Worth
Market / Meaning

S.A.





A nod to the artists who shaped how I see structure, surface and culture.Their influence runs through my work —interpret...
19/02/2026

A nod to the artists who shaped how I see structure, surface and culture.

Their influence runs through my work —
interpreted through diamond and jewellery.

This begins a new series of studies.

CARBON
ART IN STRUCTURE — I

S.A.







MaterialStudy
SimonAlexander

A Diamond Truth” — now available. https://amzn.asia/d/aLOWVOoFor years, I’ve helped people choose the ring that marks on...
30/07/2025

A Diamond Truth” — now available.
https://amzn.asia/d/aLOWVOo

For years, I’ve helped people choose the ring that marks one of life’s most meaningful moments.

This is not just a book about diamonds.
It’s about decisions, legacy, and love.
It’s about asking better questions before you buy
And knowing the difference between shine… and substance.

Whether you’re searching for the perfect engagement ring or simply want to understand what truly matters in a diamond — this is where we begin.

📘 A Diamond Truth
Available now on Amazon → https://amzn.asia/d/aLOWVOo
🔗 Also linked in bio.

—
Simon Dimasi
Founder, Simon Alexander













THE LAIR by SIMON ALEXANDERWhere design becomes personal.The Lair is Simon’s private design atelier — a quiet space wher...
26/07/2025

THE LAIR by SIMON ALEXANDER
Where design becomes personal.

The Lair is Simon’s private design atelier — a quiet space where bespoke jewellery is crafted one-on-one, far from the noise.

There’s no website. No social media. Access is by personal introduction only.

But this month, for the first time, a limited release leaves The Lair.

25 handmade stacking ring sets — forged in solid gold, one at a time, within the walls of Simon’s hidden workshop.

💎 Includes one complimentary resize
💰 Starting from $485 AUD
📍 Not available online
✨ Available in 9kt white, yellow and rose gold

This is your chance to own a piece of The Lair — no appointment, no introduction. Just a rare release from a place usually kept behind closed doors.

DM to reserve yours before they disappear.


Natural vs Lab-Grown — Which One’s Right for You?”Over the next few weeks, I’ll be sharing insider tips on how to choose...
13/06/2025

Natural vs Lab-Grown — Which One’s Right for You?”
Over the next few weeks, I’ll be sharing insider tips on how to choose the right diamond, what really matters (and what doesn’t), and how to create a ring your partner will love.
✨ Whether it’s lab-grown or natural, it’s about finding what speaks to you.
DM me anytime if you want help designing your dream ring — or just want to understand the difference.

Where heritage meets modern love.This marquise-cut diamond set in a fine yellow gold pavé band is more than a ring — it’...
13/06/2025

Where heritage meets modern love.
This marquise-cut diamond set in a fine yellow gold pavé band is more than a ring — it’s a legacy in the making.

Handcrafted in our Adelaide studio for the modern romantic.
Bespoke. Ethical. Timeless.

Tap to enquire or explore more via link in bio.
💎

Two Icons. One Legacy.Which design speaks to your heart?💎 Left: Éternelle LumièreA masterpiece with hidden filigree bene...
12/06/2025

Two Icons. One Legacy.

Which design speaks to your heart?

💎 Left: Éternelle Lumière
A masterpiece with hidden filigree beneath the diamond, inspired by vintage Parisian ateliers.

💍 Right: Éternelle Lumière Signature
The same timeless structure, engraved with our hallmark and a platinum polish made for forever.

We’ve brought the house codes of Graff, Harry Winston, and Van Cleef into one vision — now we want to know:

👇 Which version would you say YES to?
Vote below ⬇️ Ring 1 or Ring 2?

🔗 Explore more bespoke creations via the link in bio
📍 Designed and made in Adelaide

A modern symbol of duality.Two distinct stones — a pear-cut and an emerald-cut diamond — set in harmony on one open band...
11/06/2025

A modern symbol of duality.
Two distinct stones — a pear-cut and an emerald-cut diamond — set in harmony on one open band of 18ct yellow gold.
This Toi et Moi design celebrates individuality, balance, and the kind of love that brings two different souls together.
Crafted with precision. Designed with purpose.
✨ Private appointments now available | simonalexander.com.au
DM to begin your bespoke journey.

Address

Level 1, 14 King William Street
Adelaide, SA
5000

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Telephone

+61882310700

Website

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